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chatbots for digital marketing

chatbots for digital marketing

Chatbots for digital marketing – Chatbots are becoming increasingly essential in digital marketing and engagement marketing on social media. Even large companies like Twitter or Facebook have noticed this, dedicating more and more space to chatbots. THE ROLE OF...
CHATBOT AND IVR COMPARISON

CHATBOT AND IVR COMPARISON

Chatbot and IVR comparison (Interactive Voice Response) – IVR has reigned in the world of customer service for years. Today, communication takes place on many digital channels and young people are used to communicating via chat and voice messages. Why not start...
SUSANNA’S CHATBOT CASE STUDY

SUSANNA’S CHATBOT CASE STUDY

Susanna’s chatbot case study – A friend of mine told me one day: “I have a small business, I can’t invest in artificial intelligence”. Susanna (invented name), can optimize many activities of her company such as pre-sales to generate new leads and...
THE Benefits OF CONVERSATIONAL MARKETING

THE Benefits OF CONVERSATIONAL MARKETING

The benefits of conversational marketing – Conversational marketing is a real conversation between the customer and the brand. The company will be able to have a more human relationship with the customer due to the interaction with chatbots, call center...
5000 easy steps to build a bot

5000 easy steps to build a bot

5000 easy steps to build a bot – Today we know how to do everything. Almost. Just look for a video on YouTube that explains in a few simple steps how to do anything and … voila, that’s it. “HOW TO SAY NO” VS “HOW TO SAY YES” I don’t think...
Artificial Intelligence in content marketing

Artificial Intelligence in content marketing

What is the role of artificial intelligence in content marketing? – We are in a world hungry for content but it takes a lot of money and time to create quality content. Automating the production of content for marketing activities could be a good investment....
FizzBuzz Kata Guide – part 2

FizzBuzz Kata Guide – part 2

FizzBuzz Kata Guide Part 2 – We have arrived at our second part of our article on Test Driven Development. In the first article we started working on the FizzBuzz kata and we saw how to develop with the tdd technique. Today we will focus on a first part of...
Change

Change

Change – I have always believed that the definition of intelligence, as the quality of those beings who know how to change in order to survive, could not be questioned. I’ve gotten used to seeing it this way ever since, as a middle school boy, I first...