AI for Ecommerce
Increase online sales with personalized AI Agents
Crafter.ai's Ecommerce AI Agents — built on the AI Agents platform developed by the Italian company Athics s.r.l. — are virtual assistants powered by generative AI and RAG technology that support your online store's customers throughout the entire purchase journey: they recommend products, recover abandoned carts and handle order tracking, returns and refunds, 24 hours a day and in multiple languages. Via API they integrate with major ecommerce platforms — Shopify, Magento, WooCommerce and Prestashop — and with channels such as WhatsApp, web chat and Facebook Messenger, in full compliance with GDPR. The result for your online shop: up to +45% conversion rate, -30% cart abandonment and +60% average order value, with customer service that shifts from reactive to proactive.
Automatically manage orders, returns and refunds without increasing headcount
Offer tailored product recommendations based on purchasing behavior
Provide relevant, accurate and safe answers thanks to RAG system and integrated catalogs
MW.FEP'S ECOMMERCE AI AGENT
MW.FEP, an Italian company specializing in the provision of design solutions and services, PCB design, simulation and production of electronic boards and devices for industrial use, has integrated an e-commerce chatbot to support the automatic management process of B2B orders. The AI assistant provides general information on the company's services and facilitates the search for orders and products by customers who log in to the reserved area.
Success Storyconversion rate
cart abandonment
average order value
AI Agent Platform for Ecommerce
EXTEND YOUR ONLINE SALES CAPACITY
With Crafter.ai you can create scalable and accessible ecommerce AI agents, significantly extending your online store's sales capabilities.
Thanks to its ease of use, even organizations without specialized resources can create AI agents that provide an omnichannel, multilingual user experience for your online shop customers.
Via API, our ecommerce chatbots can be easily integrated into platforms such as Magento, Shopify, Woocommerce and Prestashop, optimizing operational efficiency and increasing sales.
The handover module allows you to transfer the conversation to a human operator at any time. The RAG system ensures complete control over your data, allowing precise and secure responses based on product catalogs.
Crafter.ai Agent
Online · ecommerce support12.4k
Conversations
8.2k
Orders handled
3.2%
Abandonment rate
€68
Avg. cart value
Conversations by channel
Monthly order trend
IDENTIFY AREAS FOR IMPROVEMENT IN YOUR ECOMMERCE
The analytics dashboard allows you to monitor interactions between customers and your virtual assistant to identify frequent requests, the most successful products, view the areas where conversations are concentrated, identify critical issues and ideas for improvement to improve, in parallel, the response capacity of your ecommerce chatbot. According to the Baymard Institute, the average cart abandonment rate in online shops exceeds 70%: monitoring conversations is the first step to recovering these lost sales.
From the analytics dashboard, you can download detailed reports (conversations, handovers, messages, summaries, misses, sankeys, feedback), to import into your business intelligence systems.
The ability to integrate predictive analysis tools also allows you to identify customers at potential churn risk and customize communication based on the customer profile, to implement loyalty and customer retention actions.
The integration of ecommerce AI agents transforms the online business model from reactive to proactive, anticipating customer needs and offering personalized solutions.
Application overview
Discover the main applications of AI Agents for your ecommerce and how they can transform your business.
Purchase
They assist the user during the purchase, guiding them in product selection and facilitating the payment process.
Cost reduction
They reduce customer care costs thanks to the automation of frequent requests.
Personalization
Ecommerce AI Agents analyze users' purchasing behavior and suggest tailored products.
Order management
They provide order updates, from shipping status to delivery, reducing the number of requests to customer service.
Cart abandonment
They send personalized reminders and offers, encouraging customers to complete pending purchases.
Purchase assistance
They guide customers in choosing products, offering personalized advice on the company's products.
Up-selling/Cross-selling
They suggest complementary products or higher-end alternatives, increasing the average cart value.
Marketing and promotions
They communicate special offers, discounts and news proactively, increasing engagement and loyalty.
The AI technologies behind our platform
Crafter.ai combines the most advanced AI technologies to offer a complete and customizable solution for your ecommerce.
Integration Channels
Integrate Crafter.ai AI Agents on the channels most used by your customers.
What they say about us
Ecommerce AI Agents created with Crafter.ai by Athics allow us to guarantee a fast and qualified flow of information transfer, give precise answers that enhance the experience of our customers and draw on conversation analytics data, which we can use to improve our services.
With Crafter.ai we have the ability to open a two-way communication channel with our partners, receive instant feedback and provide assistance with the objective of optimizing the relationship with our affiliates and the return of our campaigns.
Frequently asked questions
What are AI Agents for Ecommerce?
They are intelligent virtual assistants that automate interactions with online store customers across all digital channels. Crafter.ai's Ecommerce AI Agents are based on generative AI and the RAG system: they accurately answer questions about products, orders, returns and shipments, recover abandoned carts and suggest personalized products, increasing conversions and average order value. They work on Web Chat, WhatsApp, Facebook Messenger, Instagram, email and SMS, and integrate with platforms such as Shopify, Magento, WooCommerce and Prestashop. When necessary, they transfer the conversation to a human operator through the handover module, ensuring continuous service 24 hours a day, 7 days a week.
How does the Crafter.ai platform integrate with ecommerce systems?
Integration happens via API, with no complex development required. Crafter.ai natively connects to major ecommerce platforms — Magento, Shopify, WooCommerce and Prestashop — as well as management systems, CRM and ERP, so the AI Agent can access product catalogs, availability and order status in real time. Thanks to the No-Code Conversation Designer you can configure conversational flows visually and intuitively, without advanced technical skills: even a marketing or ecommerce team can create and update the virtual assistant independently. Webhooks and the Model Context Protocol (MCP) also allow the agent to perform actions on business systems, such as updating an order or opening a support request.
Can an AI Agent handle abandoned cart recovery?
Yes, abandoned cart recovery is one of the main applications of Crafter.ai AI Agents. The assistant identifies customers who left products in their cart and proactively re-engages them on their preferred channels — email, WhatsApp or web chat — with personalized reminders and dedicated offers. It can also answer the doubts that blocked the purchase, such as shipping costs, delivery times or return policies, and guide the customer all the way to checkout. This conversational approach significantly reduces the cart abandonment rate and recovers sales that would otherwise be lost.
Is the Crafter.ai platform GDPR compliant?
Yes, Crafter.ai is fully compliant with GDPR and the AI Act, with data residency on servers in Europe. Your online store customers' data is processed securely and the RAG system ensures that responses are based exclusively on your company's knowledge base and product catalogs, without sharing information with third-party models. You keep full control over your data at all times: you can decide which information the virtual assistant can use and review conversation logs in line with European regulations.
How long does it take to activate an AI Agent for ecommerce?
An AI Agent for ecommerce can be live in just 24 hours. Crafter.ai's no-code platform lets you configure the assistant without specialized technical resources: you upload your knowledge base and product catalog, customize conversational flows with the Conversation Designer and publish the agent on your chosen channels, such as web chat, WhatsApp, Facebook Messenger and Instagram. A 30-day free trial is available to test the assistant on your online shop before going live, and the pay-as-you-go token model avoids fixed subscription costs.
Ready to transform your ecommerce?
Request a free demo and discover how Crafter.ai can revolutionize your processes with intelligent AI Agents.