SUSANNA’S CHATBOT CASE STUDY

SUSANNA’S CHATBOT CASE STUDY

Susanna’s chatbot case study – A friend of mine told me one day: “I have a small business, I can’t invest in artificial intelligence”. Susanna (invented name), can optimize many activities of her company such as pre-sales to generate new leads and...
THE Benefits OF CONVERSATIONAL MARKETING

THE Benefits OF CONVERSATIONAL MARKETING

The benefits of conversational marketing – Conversational marketing is a real conversation between the customer and the brand. The company will be able to have a more human relationship with the customer due to the interaction with chatbots, call center...
5000 easy steps to build a bot

5000 easy steps to build a bot

5000 easy steps to build a bot – Today we know how to do everything. Almost. Just look for a video on YouTube that explains in a few simple steps how to do anything and … voila, that’s it. “HOW TO SAY NO” VS “HOW TO SAY YES” I don’t think...
Artificial Intelligence in content marketing

Artificial Intelligence in content marketing

What is the role of artificial intelligence in content marketing? – We are in a world hungry for content but it takes a lot of money and time to create quality content. Automating the production of content for marketing activities could be a good investment....
FizzBuzz Kata Guide – part 2

FizzBuzz Kata Guide – part 2

FizzBuzz Kata Guide Part 2 – We have arrived at our second part of our article on Test Driven Development. In the first article we started working on the FizzBuzz kata and we saw how to develop with the tdd technique. Today we will focus on a first part of...
Change

Change

Change – I have always believed that the definition of intelligence, as the quality of those beings who know how to change in order to survive, could not be questioned. I’ve gotten used to seeing it this way ever since, as a middle school boy, I first...
TEST DRIVEN DEVELOPMENT for dummies

TEST DRIVEN DEVELOPMENT for dummies

Test Driven Development (TDD) for dummies – We perform this programming technique to develop functionality of our crafter.ai chatbot builder platform. In this article we want to explain why you should use this programming technique to develop your products or...
A STORY OF INNOVATION AND COMPETITIVE ADVANTAGE

A STORY OF INNOVATION AND COMPETITIVE ADVANTAGE

A story of innovation and competitive advantage – Today artificial intelligence really exists and is not something intangible, anymore. Nowadays, thanks to the computing power and years of studies on the AI, we have managed to make this technology ready to be...