Social Chatbots
Social chatbots improve the interaction between companies and users
Artificial intelligence has revolutionized the world of social media: today platforms are no longer limited to connecting people, but offer increasingly personalized, fluid and engaging experiences.
It is not just about automatically managing frequent requests, but offering personalized and multi-channel experiences, through the user's preferred channel (Facebook, Instagram, Telegram or WhatsApp) to increase conversion and loyalty opportunities and grow the community around your brand.
Actively engage all users on their preferred social channels
Fluid texts and timely responses on every social channel, 24/7
Personalized content for each user, suggesting posts, products and tailor-made offers
FRANKIE: TLC MARKETING'S SOCIAL MEDIA CHATBOT
Frankie is the social media chatbot used by TLC Marketing Italia for outbound marketing campaigns aimed at the partner network. The chatbot integrated into WhatsApp supports the partner engagement strategy and increased the redemption rate of TLC Marketing's partnership campaigns by 19%.
Success Storycomment management time
engagement rate
campaign redemption
Create social chatbots with Crafter.ai
OMNICHANNEL INTERACTIONS ACROSS ALL SOCIAL CHANNELS
Creating social chatbots with AI Agent building platforms is extremely simple. Social chatbots created with Crafter.ai are easily integrated via API into the most popular social and instant messaging platforms, to engage users in conversations directly within their preferred channel: Facebook Messenger, WhatsApp, Telegram, Slack and others.
The LLM technology within the Crafter.ai platform allows you to create and manage the knowledge base to support interactions to ensure reliable and precise responses on each channel. The RAG document management system allows you to integrate documents such as catalogs and manuals into the knowledge base and to limit the response perimeter of the social chatbots.
Thanks to its ease of use, even organizations without specialized resources can create AI agents that provide an omnichannel, multilingual user experience, optimizing operational efficiency and increasing conversion opportunities.
The handover module allows you to transfer the conversation to a human operator at any time, always ensuring the best user experience even for the most complex requests.
Crafter.ai Agent
Online · Instagram DM-70%
Response time
+50%
Engagement rate
+19%
Redemption
Social channels
Engagement trend
IDENTIFY THE MOST EFFECTIVE CHANNELS AND CAMPAIGNS
Thanks to conversational insights, it is possible to understand the most used social channel and the type of most frequent requests, visualize the areas in which conversations are concentrated, identify the most successful marketing campaigns, as well as the critical areas and areas of improvement to refine the responsiveness of your social chatbots.
Crafter.ai's analytics dashboard also allows you to download detailed reporting — conversations, handovers, messages, summaries and feedback — to import into your business intelligence systems.
The integration of predictive analysis tools also allows for communication to be customized based on the customer profile, anticipating their needs and optimizing the ROI of social campaigns.
Application overview
Discover the main applications of AI Agents for your social channels and how they can transform your business.
Social customer care
Real-time management of support requests, order tracking, returns and shipments directly from the user's preferred social channel.
Custom suggestions
They analyze user preferences, behaviors and history to suggest products in line with their interests, increasing upselling opportunities.
Live Engagement
They engage the customer and collect real-time feedback to detect interest and optimize the redemption of marketing initiatives.
Lead generation
They collect information and automatically qualify leads generated by social marketing campaigns, facilitating operator follow-up.
Promotions
They send outbound messages to promote new products, launch flash offers, or invite people to events, reaching users on their preferred social channel.
Community management
They automatically respond to comments and direct messages, providing information, useful links, or calls to action, reducing operator workload.
The AI technologies behind our platform
Crafter.ai combines the most advanced AI technologies to offer a complete and customizable solution for your social channels.
Integration Channels
Integrate Crafter.ai AI Agents on the channels most used by your customers.
What they say about us
With Crafter.ai we have opened a two-way communication channel with our partners, receive instant feedback and provide assistance with the aim of optimizing the relationship with our affiliates and the performance of our campaigns.
We are very satisfied with the solution that allows us to optimize our service level, supporting both autonomous access to the booking service and the live chat handling of requests that require our operators' intervention.
Frequently asked questions
What are social media chatbots?
Social media chatbots are AI agents that automate interactions with users directly within the most popular social and instant messaging platforms: Instagram, Facebook Messenger, WhatsApp, Telegram and Slack. Thanks to Crafter.ai's generative AI and RAG system, they handle support requests, respond to DMs, moderate comments and promote products, ensuring precise and personalized responses 24 hours a day.
Which social channels does Crafter.ai integrate with?
Crafter.ai integrates via API with all major social and instant messaging channels: Instagram, Facebook Messenger, WhatsApp, Telegram, Slack, TikTok and others. The omnichannel platform maintains user profile consistency across all touchpoints, ensuring a seamless and personalized experience regardless of the channel chosen by the user.
What is the difference between a social media chatbot and manual moderation?
An AI-based social media chatbot like those from Crafter.ai operates 24/7 without interruption, responds in milliseconds, handles hundreds of simultaneous conversations and continuously learns from data. Manual moderation is limited to business hours, subject to human error and not scalable at high volumes. Social chatbots reduce operating costs by up to 70% while maintaining a superior user experience.
Is the Crafter.ai platform GDPR compliant?
Yes, Crafter.ai is fully GDPR compliant. User data is processed securely and the RAG system ensures that responses are based exclusively on the company knowledge base, without sharing information with third-party models. You have full control over your customers' data and can manage retention policies at any time.
Ready to transform your social channels?
Request a free demo and discover how Crafter.ai can revolutionize your processes with intelligent AI Agents.