CONVERSATIONAL AI
FOR SOCIAL MEDIA
According to the Hubspot 2022 research “The State of Inbound Marketing Trends” social media is the most used channel for marketing.
Relationships with your audience come before sales, in terms of importance.
Marketers are prioritizing brand awareness, building brand communities, optimizing customer care service and developing brand loyalty.
For this reason, social platforms and instant messaging applications are essential tools for establishing relationships with customers.
Our virtual agents for social media
integrate with
advantages
what can you get
SOURCES: Aberdeen Research, AI Multiple
- Average increase in return on investment rates 57%
- Growth in terms of cross-selling and up-selling opportunities 89%
- Average increase in sales thanks to conversational AI 67%
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HOW TO START
WITH SOCIAL MEDIA CONVERSATIONAL AI
According to Facebook data, 2 billion messages are exchanged between people and businesses every month.
Conversational AI is the marketing support technology that allows you to automatically manage conversations on social media and instant messaging platforms, detect feedback and interests through personalized dialogue and optimize the performance of digital marketing campaigns.
Integrating a virtual assistant within social pages means responding to customer requests 24/7 and increase the conversion rate of marketing campaigns thanks to the direct engagement of the social media chatbot.
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What you can do with CONVERSATIONAL AI
FOR SOCIAL MEDIA
Social media chatbots are easily integrated via API within the most popular social and instant messaging platforms, to engage users in conversations directly within their favorite channel: Facebook Messenger, Whatsapp, Telegram, Slack etc.
Social media virtual assistants can be endowed with a personality: the tone of voice with which they return answers and engage customers contributes to the brand image and the building of the relationship with the user.
Crafter.ai’s virtual assistants, in particular, integrate PortrAIt: a technology capable of detecting the main personality traits of your interlocutor, within a few rounds of conversation.
Based on the psychometric profile detected, virtual assistants adapt their language and response tone to the client’s personality, laying the foundations for a personalized relationship.
Social Media Customer Care
56% of people prefer to send messages rather than waiting on line to speak to the first available operator.
Whatsapp, Telegram, Messenger, Instagram, Slack are communication channels between people, but also between people and companies.
With the rise of business messaging platforms, social media is the most important channel for interacting with customers wherever they are.
Lead generation
Virtual assistants engage customers through messaging apps and retrieve contact details during the conversation.
Social media chatbots are able to intercept the marketing campaign from which each lead comes and engage customers by suggesting offers in line with their interests.
Handover from social platforms
The integration of social media virtual assistants within social platforms means giving customers immediate answers, quick resolution of problems, and more detailed information.
If necessary, the virtual assistant is able to transfer the conversation from the social platform to a customer care operator.
Customer Relationship Marketing
Social media chatbots assist and engage customers directly on their preferred messaging platforms.
They monitor channels 24/7 and provide personalized assistance based on authentication data and previous conversations.
In this way, they contribute to building a relationship between brands and consumers.
LIVE ENGAGEMENT
Virtual assistants proactively engage the customer and collect feedback in real-time to detect interest and optimize the redemption of marketing initiatives.
The chatbot proactively ask questions about customers’ interest, and provide information about latest offers.
Social Media Conversational Insights
The analytics dashboard allows you to have a clear view of what is happening during the conversations between customers and virtual assistants.
Thanks to conversational insights it is possible to derive the most used social channel, the most frequent type of requests, the most successful marketing campaigns, as well as, the critical and improvement areas to refine the response capacity of your social media virtual assistant.
Knowing the questions that interest your customers most will help you optimize your digital marketing campaigns and discover new ideas for engagement.
conversational social media AI
use case
WHATSAPP CUSTOMER ENGAGEMENT
The social media chatbot, integrated within the whatsapp channel through the Twilio service, proactively engages the customer, inviting them to the conversation.
If the customer accepts the conversation with the bot, the virtual assistant starts a survey aimed at collecting feedback on the progress of the campaigns, provides information, proposes an in-depth call with a consultant.
Thanks to the social media chatbot, the customer recorded a 19% increase in the redemption rate of their campaigns.
FACEBOOK MESSENGER INTEGRATION
The virtual assistant integrated into the Customer’s Facebook Business page provides a real-time response to requests for information on the products offered.
Interested customers can complete the booking process directly in the chat room and, if necessary, request to transfer the request to an agent connected via live chat.
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PROFILING
PSYCHOMETRIC
IN REAL TIME
NICE TO MEET YOU
Thanks to the analysis of functional words, our virtual assistants are able to retrieve a detailed analysis of the interlocutor’s profile and to adapt the language and tone of response messages.
Within a few conversational exchanges we are able to identify more than 80 psychological traits to tune in and facilitate communication with the user.
INFINITE POSSIBILITIES
JUST LIKE THE HUMAN LANGUAGE
INTEGRATIONS
Integrate your ERP, CMS, CRM Systems and much more!
Our bots can use the API of your systems to access information which can be used in the conversations to better manage communication with users.
MULTI LANGUAGE
Our bots can speak all of the most common languages.
Wherever your customer is from, you will always have an answer for them!
CUSTOM BOT
Do you have a specific business need?
Request a custom brain tailored to you and your business processes!
MULTICHANNEL
Make your digital channels smarter and more efficient! Whether a website, a mobile app, Whatsapp, Messenger or Telegram, …
The artificial intelligence of crafter.ai™, online 24 hours a day, 7 days a week can manage your communication for you.
ANALYTICS
Analytics are available whenever you need them. You can consult and download the details of the conversations, messages, handovers and leads generated by the bot.
HANDOVER
Chatbots made with crafter.ai™ know when they need human support and when humans need theirs: not only do they understand when a user wants to talk to an operator, but they also suggest the best answer that operators should give to the user, based on his profile and active marketing initiatives… all real time!
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