Predictive Analysis
AI agents integrated with predictive analysis personalise interactions based on the user profile.
AI Agents with integrated predictive analysis transform every interaction, adapting language, tone and content based on the user profile. Thanks to psychometric profiling, your customers will enjoy a personalised experience, receiving tailored responses that improve satisfaction and engagement.
More engagement, more conversions, more sales. When AI anticipates your customers's needs, every message becomes an opportunity for connection and growth.
Interactions personalised to the user profile
Greater involvement in the conversation
Increased redemption and conversion rates of your marketing campaigns
Predictive analysis technology
12 YEARS OF MIT RESEARCH
The psychometric analysis technology integrated in Crafter.ai is the result of 12 years of research by the Massachusetts Institute of Technology, based on a dataset of over 20,000 profiles carried out with validated techniques: Big Five (OCEAN), Life Satisfaction, Schwartz Values, IQ.
The result is a real-time predictive analysis technology capable of returning more than 80 psychometric traits relating to people's attitudes, personality, behaviours and values.
Unlike sentiment analysis, which only captures the momentary state of mind, psychometric profiling relies on function words — the words that indicate how to speak, rather than what to talk about — to identify stable personality characteristics.
Based on this information, it is possible to choose the language, approach and communication content most in tune with the interlocutor, making every interaction more engaging and effective.
Crafter.ai Agent
Online · psychometric profiling80+
Traits detected
+48%
Cart increase
+11%
Conversion rate
Detected OCEAN traits
MEASURE THE IMPACT OF PERSONALISATION
Crafter.ai analytics allow you to measure in real time the impact of psychometric profiling on conversation performance: engagement rate, conversion rate, redemption and purchase propensity by profile cluster.
The dashboard shows the distribution of psychometric traits detected in conversations, allowing you to continuously optimise content and communication style based on the most frequent profiles.
Through the analysis of linguistic patterns it is possible to identify user segments with the highest purchase propensity or at churn risk, activating personalised retention or upselling campaigns.
Application overview
Discover the main applications of AI Agents for your predictive analytics and how they can transform your business.
Customer Care
Chatbots detect psychometric traits in real time and adapt messages and communication style for more effective support.
Digital Sales
Identify purchase propensity and churn risk and suggest "next best actions" to increase conversions.
Finance
Detect risk appetite to personalise offers and adapt communications on investments and policies.
Marketing One to One
Personalise advertising campaigns based on user psychometrics, increasing redemption and conversion rates.
HR
Analyse soft skills and character traits of candidates and employees, personalising training and development plans.
Healthcare
Personalise patient interactions and improve therapy adherence by adapting the language of communications.
The AI technologies behind our platform
Crafter.ai combines the most advanced AI technologies to offer a complete and customizable solution for your predictive analytics.
Integration Channels
Integrate Crafter.ai AI Agents on the channels most used by your customers.
What they say about us
Social psychology offers consolidated models that artificial intelligence allows to translate into automatic systems.
AI's predictive power tells us that there are deep patterns in language that we cannot grasp and that technology helps us discover.
Frequently asked questions
What is psychometric predictive analysis?
Psychometric predictive analysis is a technique that detects an individual's personality traits by analysing their language, particularly function words — the words that indicate how to speak, not what to talk about. Unlike sentiment analysis, which only captures the momentary emotional state, psychometric profiling identifies stable personality characteristics, returning more than 80 psychometric traits in real time.
How does it differ from sentiment analysis?
Sentiment analysis detects the momentary emotional state of a user (positive, negative, neutral), while psychometric profiling identifies stable personality traits such as openness, conscientiousness, extraversion and risk propensity. This allows the tone and content of communication to be adapted in a structural way, not just reactively.
In which sectors does psychometric predictive analysis apply?
The technology applies to customer care (real-time message adaptation), sales (purchase propensity and churn prediction), finance (risk profiling), one-to-one marketing (personalised campaigns), HR (soft skills and training plans) and healthcare (therapy adherence and patient communication).
How does psychometric profiling integrate with Crafter.ai?
The psychometric analysis technology is natively integrated into the Crafter.ai platform and activates automatically on configured channels — web chat, WhatsApp, email and others — without additional configuration. Psychometric traits are detected in real time during the conversation and used to dynamically adapt the content and communication style of the AI Agent.
What concrete results are achieved with psychometric personalisation?
In tests on Facebook retargeting campaigns for an Italian fashion brand, psychometric profiling-based personalisation produced a +48% average cart increase and +11% conversion rate compared to generic campaigns sent to the same target. Over 80% of consumers expect personalised experiences: psychometrics allows this expectation to be met in a scalable and automatic way.
Ready to transform your predictive analytics?
Request a free demo and discover how Crafter.ai can revolutionize your processes with intelligent AI Agents.