What is the role of artificial intelligence in content marketing? – We are in a world hungry for content but it takes a lot of money and time to create quality content.
Automating the production of content for marketing activities could be a good investment.
From chatbots to facial recognition software, to self-driving cars, everything that a few years ago we thought was science fiction is now possible thanks to artificial intelligence.
DEEPFAKE IN CONTENT MARKETING
A few days ago I came across several deep fakes and I thought about how nice it would be if we could create content for marketing using this technology in a more serious and professional way.
In addition to the concept of humor as you see so many around the web (10 examples of deepfake) you can really do many interesting things in order to create videos and content for corporate marketing activities.
During my research I found several companies working in the field of artificial intelligence applied to the production of marketing content and I divided the results into 3 categories:
- Text to video system, they can generate dynamic video content for your motion graphics marketing activities
- Video editor with artificial intelligence
- Lip sync on pre-recorded actors via AI dubbing
Having worked in the past in the field of video production and post production I feel a little frustrated because what I did in 1 week of work using these software is done in 5 minutes.
Imagine what can happen in 5-10 years?
HOW TO SCALE UP CONTENT MARKETING ACTIVITIES?
Let’s consider chatbots generated with crafter.ai for a moment.
We designed the interaction with our bot by integrating algorithms for conveying conversations and storing data in order to create buyer personas as accurately as possible: interests, the way he speaks, his humor, mood, etc …
What is the benefit in content marketing? Imagine an algorithm that independently creates content that engages your customer by creating personalized content based on that precise mood, on all the channels you follow, such as Linkedin, Facebook, Instagram, or within a chatbot of e-commerce when the bot is convincing the customer to make the purchase.
THE CURRENT STATE OF ARTIFICIAL INTELLIGENCE IN CONTENT MARKETING AND CONCLUSIONS
Currently the production of some routine content can be entrusted to these tools in order to focus on more creative and structured activities.
In this historical period, companies that deal with the production of content, should invest a part of their time and their financial resources on the research and development of these systems so as not to be unprepared for the next technological leap.
For example, during this pandemic, many production agencies went into crisis due to the inability to shoot videos for health emergency policies.
How useful would this technology have been for video production companies during the lockdown period?