AI Marketing
Power your marketing campaigns with artificial intelligence
AI Agents Marketing is the strategy of the future. Marketing is one of the areas of business where AI is widely expected to drive massive disruption.
A McKinsey study found that, alongside sales, it is the only business function where it will have the greatest financial impact. If you are a marketer and you are not yet planning your AI Agents Marketing strategy, you are missing out on a competitive advantage.
Automated marketing campaigns across all channels
Personalized content and messages for every user
Increase in conversion rate thanks to proactive engagement
NUOVE ENERGIE'S MARKETING AI AGENT
AI agents for Marketing such as Nuove Energie's agent named 'ON' actively engage the customer, respond to requests in real time and carry out operational activities such as structured data collection through the lead generation functionality. The AI agent facilitates follow-up activities by the sales team and increases prospect conversions, strengthening the relationship with customers.
Success Storyconversion rate
redemption
cost per lead
Application overview
Discover the main applications of AI Agents for AI Marketing and how they can transform your business.
Dynamic Landing Pages
Increase conversions and optimize the sales funnel, thanks to direct engagement and immediate answers to visitor questions.
Target Segmentation
AI Agents analyze demographic, behavioral and psychometric data to create precise and updated segmentations in real time.
Up-selling & Cross-selling
Up-selling and cross-selling proposals customized based on the customer's purchase history and interests.
Lead Generation
AI agents collect customer contact information to facilitate agents' follow-up activities.
Personalized Content
Generation of messages, promotions and product suggestions based on each customer's profile and preferences.
Follow Up
AI agents can launch surveys to collect feedback from customers and send follow up requests or outbound promotional messages.
AI Technologies for AI Marketing
Crafter.ai combines the most advanced AI technologies to offer a complete and customizable solution for AI Marketing.
Integration Channels
Integrate Crafter.ai AI Agents on the channels most used by your customers.
What they say about us
The adoption of conversational AI has strengthened our omnichannel strategy and improved the user experience.
We can open a two-way communication channel with our partners, receive instant feedback and provide assistance.
Frequently asked questions
What are AI Agents for marketing?
AI Agents for marketing are conversational artificial intelligence solutions that automate and personalize interactions with customers and prospects across all digital channels — WhatsApp, web chat, email and social media. Thanks to generative AI and lead generation capabilities, they actively engage users, collect structured data and facilitate follow-up activities by the commercial team.
How does an AI Agent improve conversion rates in marketing?
An AI marketing agent responds in real time to visitor questions, proposes personalized content and guides the prospect through the purchase funnel without waiting times. This immediate availability and the ability to personalize each interaction significantly increases the conversion rate: according to Accenture, some companies see an increase of up to 30% after introducing AI into their sales and marketing processes.
On which channels can I integrate an AI Agent for marketing?
Crafter.ai supports integration across all major digital channels: WhatsApp, Web Chat, Facebook Messenger, email and social media. Thanks to the platform's omnichannel architecture, the AI Agent maintains message and user profile consistency across all touchpoints, ensuring a seamless and personalized experience.
How does lead generation work with Crafter.ai AI Agents?
Crafter.ai AI Agents collect essential prospect data (name, email, phone, company) through natural and targeted conversations. The information is automatically integrated into the company CRM and the sales team receives an immediate notification. The no-code Flow Designer allows you to customize the data collection flow without the need for technical development.
Is it possible to monitor the performance of conversational marketing campaigns?
Yes. The analytics dashboard integrated in Crafter.ai offers a complete view of conversational marketing KPIs: engagement rate, conversation abandonment points, most effective promotions and emerging customer needs. This data allows you to continuously optimize campaigns and make decisions based on concrete evidence.
Related articles
Conversational Marketing: Automation and Engagement with Chatbots
Read →How to Use AI Agents for Marketing
Read →A Guide to Conversational AI Marketing
Read →Why Using a WhatsApp Chatbot
Read →Chatbot for WhatsApp: How to Integrate AI
Read →Case Study: Nuove Energie
Read →Case Study: TLC Marketing – WhatsApp AI Agent
Read →Ready to transform AI Marketing?
Request a free demo and discover how Crafter.ai can revolutionize your processes with intelligent AI Agents.