AI Marketing

AI Agents for marketing are conversational artificial intelligence assistants that automate lead generation, campaigns and interactions with customers and prospects. They operate on all major digital channels — WhatsApp, web chat, email, Facebook Messenger and social media — and, thanks to generative AI, they understand natural language and adapt content and tone to each user's profile. Unlike traditional rule-based chatbots, they actively engage visitors, answer questions about products and promotions, collect structured data such as name, email, phone and company, and automatically transfer it to the CRM to facilitate follow-up by the sales team. A concrete example is "ON", the AI Agent built by Nuove Energie with Crafter.ai, which combines lead generation and help desk in a single assistant active 24 hours a day.

An AI Agent increases conversion rates by responding instantly to every visitor and personalizing the entire buying experience. The assistant eliminates waiting times: it answers questions in real time, proposes content and offers consistent with the user's profile and guides the prospect through the funnel to conversion, even outside working hours, when many leads would otherwise be lost. Every interaction also generates data that helps refine segmentation and future campaigns. The results are measurable: according to Accenture, some companies see conversion increases of up to 30% after introducing AI into their sales and marketing processes, and TLC Marketing Italia increased the redemption rate of its partner engagement campaigns by 19% thanks to Frankie, the WhatsApp chatbot built with Crafter.ai.

A Crafter.ai AI Agent integrates with WhatsApp, web chat, Facebook Messenger, email and social media. The platform's omnichannel architecture keeps the message and user profile consistent across all touchpoints: a conversation started on the website can continue on WhatsApp without losing context, ensuring a seamless and personalized experience. Via API, the agent also connects to CRM and marketing automation tools, so the data collected in conversation directly feeds campaigns and segmentation. WhatsApp is particularly effective for outbound and engagement campaigns: it is the channel chosen, for example, by TLC Marketing for campaigns aimed at its partner network. Channels are activated from the no-code Conversation Designer, with no technical development required.

Lead generation with AI Agents works like this: the agent collects prospect data during a natural conversation and automatically sends it to the CRM. Instead of a static form, the user talks to the assistant, which asks targeted qualification questions and records name, surname, email, phone and company. The sales team receives an immediate notification and can act on the lead while interest is still high. With the no-code Flow Designer you can customize the data collection flow — questions, order, conditions — without writing code, and the agent stays active 24 hours a day on landing pages, website and campaign channels. This is the mechanism used by Nuove Energie, whose AI Agent "ON" qualifies contacts and routes them to the sales department.

Yes: the analytics dashboard integrated in Crafter.ai shows all conversational marketing campaign KPIs in real time. You can monitor engagement rate, conversation abandonment points, the most effective promotions and the emerging needs customers express in conversations. This data shows precisely where to optimize: if many users drop off at a specific question, you can rephrase it in the Flow Designer; if one promotion converts better than the others, you can extend it to other segments. Together with built-in A/B testing, this continuous cycle of measurement and optimization allows you to make decisions based on concrete evidence and progressively improve conversion rates and campaign returns.