Chatbots for digital marketing – Chatbots are becoming increasingly essential in digital marketing and engagement marketing on social media. Even large companies like Twitter or Facebook have noticed this, dedicating more and more space to chatbots.
THE ROLE OF SEO, SEM, SOCIAL MEDIA AND CHATBOTs for digital marketing
In the past we were used to a good digital strategy with positioning through SEO, then through SEM after some time the social media arrived and now we have to deal with a new tool, the chatbots.
People can interact with this digital marketing tool, changing their search experience, i.e. moving from an active search on search engines to a conversation that is increasingly similar to that with a real person.
WE SHOULD NOT SEE THE CHATBOTS FOR DIGITAL MARKETING ONLY AS A CHATROOM WITHIN A WEBSITE
Today chatbots can integrate into all digital channels (Facebook, whatsapp, Telegram, apps, etc …) and be multi-channel (people can start a conversation on your website and continue it on whatsapp).
Thanks to artificial intelligence they can convey the conversation in order to reach your marketing goal, create more accurate personas, acquire new leads, transfer the conversation to a call center agent thanks to BLEND-MODE chatbot modules and much more.
CHATBOTS TRANSFORM CUSTOMER SUPPORT FROM A COST CENTER TO A PROFIT CENTER
In essence, chatbots transform a cost center, such as customer support, into a profit center because when you solve a customer after-sales problem you are in the best position to up-sell and cross-sell.
Surely before long, people will be spending more and more time with chatbots instead of doing research online.
PASSIVE POST WILL BE REPLACED BY ACTIVE CONTENT GENERATED BY CHATBOTs FOR DIGITAL MARKETING AND ARTIFICIAL INTELLIGENCE ALGORITHMS
Currently the contents that are posted on social networks are passive contents: I publish a content and “I hope” that people click, watch a video or put a like.
With chatbots and artificial intelligence algorithms, this mechanism would change, turning each ad into a real conversation and generating dynamic content that adapts to your buyer personas.
This type of interaction allows customers to acquire information about the company, products and services, in a fast and fun way, without going through a boring IVR.
Let’s imagine that you have a cosmetics company, you can train your chatbot to respond to all customer conversations and then help him with relevant advice, proposing new products and make-up tutorials.
Of course, each person will have their own personalized conversation, in fact, thanks to the data collected from millions of conversations, we can outline customer profiles by predicting their interests or preferred communication style.
Chatbots will always have a greater role within social media and digital marketing strategies by telling the story of the company, distributing useful advice and transforming engagement marketing from passive into active.