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AI agents in customer service

AI agents in customer service

AI Agents in customer service are setting new standards for Customer Experience. During the Athics webinar “AI Customer Experience”, we explored how artificial intelligence is revolutionizing interactions between companies and customers alongside Letizia Olivari,...
How to use AI Agents for marketing

How to use AI Agents for marketing

AI Agents for marketing are autonomous systems based on artificial intelligence that perform complex and repetitive tasks, learning from data, interacting in real time and optimizing processes across multiple channels. Unlike traditional chatbots, they do not simply...
What can you do with a Social media virtual assistant?

What can you do with a Social media virtual assistant?

By 2025, 90% of marketers say social media automation is a strategic priority for increasing efficiency and reducing costs (source: Social Media Marketing Industry Report 2025 – Social Media Examiner). With the constant growth of digital channels, companies are...
A guide to Conversational AI  marketing

A guide to Conversational AI marketing

Conversational AI Marketing is a strategy that integrates conversational artificial intelligence into marketing processes, with the goal of personalizing customer interactions, automating responses, and driving conversions in real time. Thanks to intelligent chatbots,...
chatbots for digital marketing

chatbots for digital marketing

Chatbots for digital marketing – Chatbots are becoming increasingly essential in digital marketing and engagement marketing on social media. Even large companies like Twitter or Facebook have noticed this, dedicating more and more space to chatbots. THE ROLE OF...