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How to calculate Chatbots’ ROI

How to calculate Chatbots’ ROI

Why calculating chatbots’ ROI? As investments in AI increase, so does the pressure to answer one blunt question: what’s the return on investment? It seems fair—after all, traditional tech investments must clear a hurdle rate. Why should AI be any different?...
How to use AI Agents for marketing

How to use AI Agents for marketing

AI Agents for marketing are autonomous systems based on artificial intelligence that perform complex and repetitive tasks, learning from data, interacting in real time and optimizing processes across multiple channels. Unlike traditional chatbots, they do not simply...
hr virtual assistants to empower your company

hr virtual assistants to empower your company

In recent years, artificial intelligence has begun to profoundly transform the human resources sector, giving rise to a new digital role: HR virtual assistants. According to a Gartner report, by 2026, 50% of medium-sized and large companies will adopt automated...
Improving User Experience with Customer Engagement Chatbots

Improving User Experience with Customer Engagement Chatbots

Customer expectations are increasingly high: they want immediate responses, consistent experiences across all channels and personalized communications. Customer engagement chatbots – solutions based on artificial intelligence and conversational AI – are transforming...
AI Customer Journey 2025

AI Customer Journey 2025

By 2025, AI Customer Journey is no longer just a trend, but a strategic priority for companies across all industries. According to Zendesk’s Customer Experience Trends Report, 70% of customers expect companies to use AI to deliver personalized and immediate...
self service customer care

self service customer care

In today’s digital world, customers expect fast, personalized support available 24/7. Organizations can meet these demands through self service customer care solutions. Gartner predicts that by 2029, agentic artificial intelligence will autonomously resolve 80% of the...