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conversational Shopping with AI

conversational Shopping with AI

According to the latest industry analyses, Conversational AI Shopping is set to become one of the pillars of the customer experience in retail. Grand View Research predicts that the global Conversational AI market will reach 26.6 billion by 2030, a sign of growing...
How many chatbot types are there?

How many chatbot types are there?

What chatbot types are best suited to different business needs? And how many types of chatbots are there? Chatbots have become increasingly popular tools in companies in every sector, thanks to their ability to automate interactions with customers, improve user...
How to calculate Chatbots’ ROI

How to calculate Chatbots’ ROI

Why calculating chatbots’ ROI? As investments in AI increase, so does the pressure to answer one blunt question: what’s the return on investment? It seems fair—after all, traditional tech investments must clear a hurdle rate. Why should AI be any different?...
How to use AI Agents for marketing

How to use AI Agents for marketing

AI Agents for marketing are autonomous systems based on artificial intelligence that perform complex and repetitive tasks, learning from data, interacting in real time and optimizing processes across multiple channels. Unlike traditional chatbots, they do not simply...
hr virtual assistants to empower your company

hr virtual assistants to empower your company

In recent years, artificial intelligence has begun to profoundly transform the human resources sector, giving rise to a new digital role: HR virtual assistants. According to a Gartner report, by 2026, 50% of medium-sized and large companies will adopt automated...
Why using AI inside your company is crucial in 2025

Why using AI inside your company is crucial in 2025

In 2025, bringing AI inside your company has become a key element for competitiveness. However, only 8.2% of Italian companies with at least 10 employees use AI technologies, compared to the EU average of 13.5%. This highlights significant room for growth and the...