AI agents for marketing integrated into social media and instant messaging are already part of the marketing strategy of competitive companies.
Opening of a two-way dialogue and personalized communication with the customer is the basis for building relationships and own a competitive advantage.
As stated in the first thesis of the Cluetrain Manifesto “markets are conversations” and companies are called upon to manage conversations with their stakeholders: customers and prospects, but also suppliers, employees, partners, shareholders.
57 billion contact center conversations are recorded annually, generating costs of $ 1.2 trillion (Markets & Markets)
Conversational AI is the technology that allows you to simplify the complexity generated by Information Overload, simulating human interaction through natural language.
The ability to manage conversations does not only refer to taking charge of inbound contact requests, but also to the ability to use insights from conversations with customers, that are functional to decision making at all levels of the company.
While machine learning learn from data to facilitate the automation of tasks and reduce human intervention; AI agents for marketing manage these inputs in a natural language.
Conversational marketing leverage the engaging ability of virtual assistants to initiate a dialogue with customers and prospects, aimed at lead generation, upselling, cross-selling, loyalty and sales objectives.
The strength of conversational marketing is in the bi-directional communication, in the ability to engage, in customer’s insights; the strength of virtual assistants for marketing are the availability 24/7, the instant response capacity, the multi-channel interaction (the conversation can also be started from social platforms, for example).
Giving customers the chance to ask questions is the first step towards a successful conversational marketing strategy, and companies that understand its value are in a position to increase customer retention and reduce churn, thereby increasing conversion rate.
AI Agents for marketing applications
Interactive Landing Pages
Virtual assistants for marketing actively engage customers who land on marketing landing pages, asking questions to intercept their needs or to gather information useful to profile the user.
On the other hand, customers have a tool available to request information to with no need to navigate the page.
Lead Generation
Through the lead generation function, the virtual assistant collects the customer’s contact information, such as name, surname, telephone, e-mail, ensuring compliance by sharing the information on privacy and data processing.
Cost reduction of digital marketing campaigns
Thanks to the direct engagement, Ai agents for marketing increase the effectiveness of re-targeting campaigns, contribute to the reduction of the churn rate and cost per contact, while increasing the acquisition of new leads.
Sales automation, up-selling, cross-selling
AI agents for marketing interact in a personalized way based on the customer’s needs, but also on the stage of the funnel in which they are.
For example, they engage the customer that left products in the cart, making proposals aimed at completing the purchase procedure.
AI agents for marketing increase sales opportunities by presenting push marketing offers and up-selling and cross-selling proposals throughout the conversation.
An omnichannel dashboard to manage conversations
Conversational AI platforms like CRAFTER.AI™ offer centralized management of interactions across all digital channels – web, social media, mobile, messaging apps – ensuring a fluid and consistent experience for the user.
Regardless of the channel used, the customer will always have the chatbot available to receive immediate answers and, if necessary, can be directed to a human operator for more in-depth support. This ensures continuous and efficient customer service, improving user engagement and satisfaction.
For marketing teams, the platform allows you to orchestrate conversational AI marketing campaigns, choosing the most suitable channels to reach specific audiences with personalized and interactive messages.
Thanks to an intuitive conversation flow design tool, AI Agents can be configured to perform strategic actions, such as collecting feedback, starting surveys, managing support requests, sending automatic emails and much more. In this way, companies can optimize interaction with customers, improve the effectiveness of campaigns and automate key processes, increasing operational efficiency.
In conclusion
The use of AI agents for marketing is not limited to automation. The data analytics allow for building relationships with customers, decision-making, positioning strategy, in response to another of Cluetrain Manifesto’s theses, which states that “markets are becoming more intelligent, more informed, more organized “.
In 1999, Cluetrain Manifesto aimed to invite companies to open a dialogue with people, through the Internet.
Today conversational AI represents the technology that allows you to manage conversations between people and organizations in an intelligent way, automating interactions, personalizing responses and improving engagement. By integrating with advanced chatbots and virtual agents, companies can optimize customer service, boost sales and gather strategic insights, ensuring a seamless and consistent experience across all digital channels.
Furthermore, AI agents for marketing reduces response times, increases customer satisfaction and supports data-based marketing strategies, allowing us to anticipate user needs and offer an increasingly efficient and targeted service.
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https://crafter.ai/it/2021/10/21/conversational-ai-marketing/
