CONVERSATIONAL AI
FOR MARKETING
Conversational AI is the technology capable of revolutionizing communication between companies and customers.
Unlike chatbot marketing automation, which refers to the use of chatbot marketing to automatically send messages or set up automated responses to inbound customer requests, conversational AI marketing leverages AI chatbot ability to understand and manage conversational context, to establish a real dialogue with users.
Conversational AI marketing gives companies the opportunity to communicate with customers and prospects in a personalized way.
The interaction between users and virtual assistants does not stop at understanding a conversation’s intent and returning information and assistance in output.
Advances in Natural Language Understanding and Natural Language Processing allow a conversational chatbot to detect the psychometric profile of its interlocutor, adapt the tone of voice and communication, and identify the “next best action” to anticipate users’ needs.
benefits
what can you get
Giving customers the opportunity to ask questions is the first step towards a successful conversational marketing strategy.
Thanks to technologies such conversational AI, it is now possible to take AI marketing automation to the next level.
Virtual assistants’ conversational marketing guide the customer within interactive landing pages, contribute to lead generation, are able to do up-selling, cross-selling, push marketing, and proactively engage the customer.
- Savings in training costs 60%
- Cutting in development costs 90%
- Increased Conversion Rate 23%
- Increased productivity 70%
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ROI NOW
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HOW TO START
WITH CONVERSATIONAL MARKETING
Setting up a successful conversational marketing strategy means establishing a relationship with every single customer.
This is possible thanks to technologies, such as virtual assistants, which allow you to provide real-time assistance and response to customers’ requests, engage customers proactively about what may interest them, and aggregate conversational data to plan the next best actions.
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What can you do with the
conversational marketing
DYNAMIC LANDING PAGES
The integration of a virtual assistant within the landing page allows you to have a tool capable of guiding the customer, providing assistance and information, detecting users’ main interests, suggesting products and services, and transferring specific requests to a human agent.
Crafter.ai’s virtual assistants may be integrated with PortrAIt, our psychometric profiling technology that allows detecting customers’ main psychometric traits, in terms of propensity to purchase, sensitivity towards social and environmental issues, susceptibility towards institutional or emotional communication, etc.
Based on the psychometric profile detected, conversational agents are able to return the most appropriate message to establish a personalized conversation experience, that contributes to the success of the marketing campaign.
Thanks to direct engagement, it is possible to increase the effectiveness of re-targeting campaigns, decrease the churn rate of landing pages, increase the conversion rate, reduce the cost per contact, and increase the acquisition of new leads.
LEAD GENERATION
Virtual assistants can intercept requests that need human intervention or follow-up activity.
In these cases, they collect users’ contact information (e.g. name, surname, e-mail, telephone) and make them available for recall by sales agents or call center operators.
There are several ways to acquire leads, for example:
Downloading a report
Events registration
Activation of coupons
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SOCIAL MEDIA
Thanks to the ease of integration via API within the most popular social platforms, organizations can use virtual assistants to engage their customers through their favorite channels (Facebook, Whatsapp, Telegram, Slack, Instagram, etc…)
Virtual assistants can also be integrated into sponsored ads to increase the rate of acquisition of new customers and the redemption of social media marketing campaigns.
Regardless of the channel used, the customer will always have the bot at his disposal and if necessary, he can ask to speak to an operator.
The marketing manager, on the other hand, will be able to select the channel on which to launch specific conversational AI marketing campaigns.
Conversational marketing allows you to offer your customers a tailored experience, as well as increasing the conversion rate and lead generation of your campaigns.
CONVERSATIONAL INSIGHTS
The analytics dashboard allows you to have a clear view of what is happening in the conversations between customers and virtual assistants.
Conversational insights allow you to monitor your conversational marketing KPIs, understand how a campaign is going, identify the most successful promotions, understand customer needs, and refine the response capacity of the virtual agent.
Knowing the questions that interest customers is the secret to optimizing digital marketing campaigns.
conversational marketing
use case
WHATSAPP CONVERSATIONAL MARKETING
The virtual assistant employed by an agency specializing in loyalty programs proactively engages the customer on the Whatsapp channel.
If the customer accepts the conversation with the bot, the virtual assistant collects feedback on the progress of current promotions, provides new information, and proposes an in-depth call with a consultant.
The new tool made it possible to increase the redemption rate of promotional campaigns by 19%.
SEO PAGE VIRTUAL ASSISTANT
The virtual assistant, certified within the SEO pages of a company in the Utility sector, provides information and assistance to the people who land on the landing page. The virtual assistant guides users through the offer, presents up-selling, cross-selling, and push marketing offers, collects contact information (lead generation) and, if necessary, transfers the conversation to the call center operator.
Thanks to conversational AI, the customer achieved a 23% increase in conversion rate.
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Virtual Assistants business application for you
PROFILING
PSYCHOMETRIC
IN REAL TIME
NICE TO MEET YOU
Thanks to the analysis of functional words, our virtual assistants are able to retrieve a detailed analysis of the interlocutor’s profile and to adapt the language and tone of response messages.
Within a few conversational exchanges we are able to identify more than 80 psychological traits to tune in and facilitate communication with the user.
INFINITE POSSIBILITIES
JUST LIKE THE HUMAN LANGUAGE
INTEGRATIONS
Integrate your ERP, CMS, CRM Systems and much more!
Our bots can use the API of your systems to access information which can be used in the conversations to better manage communication with users.
MULTI LANGUAGE
Our bots can speak all of the most common languages.
Wherever your customer is from, you will always have an answer for them!
CUSTOM BOT
Do you have a specific business need?
Request a custom brain tailored to you and your business processes!
MULTICHANNEL
Make your digital channels smarter and more efficient! Whether a website, a mobile app, Whatsapp, Messenger or Telegram, …
The artificial intelligence of crafter.ai™, online 24 hours a day, 7 days a week can manage your communication for you.
ANALYTICS
Analytics are available whenever you need them. You can consult and download the details of the conversations, messages, handovers and leads generated by the bot.
HANDOVER
Chatbots made with crafter.ai™ know when they need human support and when humans need theirs: not only do they understand when a user wants to talk to an operator, but they also suggest the best answer that operators should give to the user, based on his profile and active marketing initiatives… all real time!
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