Marketing
AI Agents
AI Agents Marketing is the strategy of the future
Marketing is one of the areas of business where AI is widely expected to drive massive disruption.
In fact, a McKinsey study found that, alongside sales, it is the only business function where it will have the greatest financial impact.
This means that if you are a marketer and you are not yet planning your AI Agents Marketing strategy, you are missing out on a competitive advantage!
AUTOMATION
Automated marketing campaigns
Personalization
Personalized content and messages
conversion rate
Increase in conversion rate
thanks to proactive engagement
MARKETING AI Agent
AI agents for Marketing such as Nuove Energie’s agent named “ON” actively engage the customer, respond to requests in real time and carry out dispositional activities such as structured data collection through the lead generation functionality.
The AI agent facilitates follow-up activities by the sales team and increases prospect conversions, strengthening the relationship with customers.
AI agents marketing platform
LEAD
GENERATION
AI AGENTS
The Crafter.ai AI agent building platform allows you to integrate lead generation AI Agents capable of collecting user data, proposing lead magnets, integrating the information into a CRM and notifying the sales team.
AI agents collect essential information such as name, surname, email, telephone number and company.
The “Flow Designer” tool, integrated into the platform, allows you to customize the conversation flow and allow the chatbot to ask targeted questions to obtain contact details, send emails, transfer information to the CRM, manage attachments and much more.
Monitor marketing AI agent KPIs
The analytics dashboard, integrated within the Crafter.ai platform, allows you to have a clear vision of what happens in conversations between customers and AI agents.
Conversational insights allow you to monitor conversational marketing KPIs to understand how a campaign is going, identify the most successful promotions, identify conversation abandonment points and understand customer needs.
Conversational marketing
Application overview
Dinamic Landing Pages
Increase conversions and optimize the sales funnel, thanks to direct engagement and immediate answers to visitor questions.
Target segmentation
AI Agents analyze demographic, behavioral and psychometric data to create precise and updated segmentations in real time.
Up-selling & Cross-selling
Up-selling and cross-selling proposals customized based on the customer’s purchase history and interests.
Lead generation
AI agents collect customer contact information to facilitate agents’ follow-up activities.
Personalized content
Generation of messages, promotions and product suggestions based on each customer’s profile and preferences.
Follow up
AI agents can lauch surveys to collect feedback from customers and send follow up requests or outbound promotional messages.
Marketing AI agents opportunities
Numbers of AI Marketing agents
According to Duke University companies that use artificial intelligence report a 6.2% increase in sales and a 7% improvement in customer satisfaction. Marketing teams also reduced overhead by 7.2%.
According to Accenture, some companies see their lead conversion rates jump up to 30% after adding AI to their sales processes.
The adoption rate says a lot about effectiveness. Duke University found that 94.1% of marketing teams have started using AI in the past three years (60.4% of whom made the switch in the past year alone).
%
AI adoption rate in marketing over the last 3 years
%
Increased conversion rate with artificial intelligence
%
Companies using AI Agents to personalize content
About us
Our customers
The adoption of conversational AI has strengthened our omnichannel strategy and improved the user experience.
We can open a two-way communication channel with our partners, receive instant feedback and provide assistance.
Insights
AI Agents Marketing find application in numerous areas, improving the personalization, efficiency and overall performance of company strategies.
Ai agents for marketing
AI agents for marketing integrated into social media and instant messaging are already part of the marketing strategy of competitive companies.
The opening of a two-way dialogue and personalized communication on the individual customer are the basis of relationship building and the competitive advantage of organizations.
Conversational AI Marketing
Conversational AI is the technology that allows companies to establish a real dialogue with their customers, thanks to the implementation of AI agents that respond in real time to user requests and engage them through their preferred channels.
Whatsapp AI agents
Frankie is the WhatsApp marketing AI agent created with CRAFTER.AI for TLC Marketing Italia to support the partner engagement strategy and request feedback on the company’s promotional campaigns.
Why implementing a Whatsapp Chatbot
Using a WhatsApp chatbot as part of an omnichannel communications and one-to-one marketing strategy can offer customers an engaging experience across multiple channels. The chatbot can integrate with other customer touchpoints to offer seamless, personalized communication.