Billions of people around the world actively use messaging applications, such as WhatsApp, WeChat, Messenger (Statista 2022), revealing how the future of marketing and e-commerce develops within conversations, through these channels. Source: Statista.com: active users...
Conversational commerce with chatbots – As stated in “The Cluetrain Manifesto”, the 95 thesis publication posted on the web in 1999 as a manifesto for business companies operating in the modern interconnected market, “markets are...
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