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Why using AI inside your company is crucial in 2025

Why using AI inside your company is crucial in 2025

In 2025, bringing AI inside your company has become a key element for competitiveness. However, only 8.2% of Italian companies with at least 10 employees use AI technologies, compared to the EU average of 13.5%. This highlights significant room for growth and the...
Improving User Experience with Customer Engagement Chatbots

Improving User Experience with Customer Engagement Chatbots

Customer expectations are increasingly high: they want immediate responses, consistent experiences across all channels and personalized communications. Customer engagement chatbots – solutions based on artificial intelligence and conversational AI – are transforming...
What can you do with a Social media virtual assistant?

What can you do with a Social media virtual assistant?

By 2025, 90% of marketers say social media automation is a strategic priority for increasing efficiency and reducing costs (source: Social Media Marketing Industry Report 2025 – Social Media Examiner). With the constant growth of digital channels, companies are...
A guide to Conversational AI  marketing

A guide to Conversational AI marketing

Conversational AI Marketing is a strategy that integrates conversational artificial intelligence into marketing processes, with the goal of personalizing customer interactions, automating responses, and driving conversions in real time. Thanks to intelligent chatbots,...
Difference between RPA and AI Agents

Difference between RPA and AI Agents

Business automation is now a strategic lever to increase efficiency, reduce operating costs and improve customer experience. Two technologies are often at the center of this process: RPA and AI Agents. Although both aim to automate processes, they are based on very...