Artificial intelligence is confirmed as a “trending topic” which attracts the attention of companies, institutions, professionals, research centres, universities and students.
In particular, the news in the field of generative AI and the release of Chat GPT-3 has raised the interest of non-professionals in the sector, who have sensed an imminent change of direction in the methods of accessing information and creating content.
From business aspects to those related to ethics: linguistic models, machine learning, natural language processing, deep learning, chatbots and virtual assistants are confirmed as protagonists of reflections on the future of professionalism and jobs, on market and business opportunities , of the impact on the generation of creative content.
Discussion and discussion on these issues finds ample space and interest in various areas: from social media, to audiences at events, to the exchange of opinions between professionals in the company, but also in chats with family and friends.
In particular, an “AI first” approach is establishing itself which places artificial intelligence at the center of corporate strategies, but also in people’s mindsets.

AI First companies

The “AI first” philosophy focuses on the central role that AI will play in technological innovation and the economy of the future. In this context, companies adopting an “AI first” strategy aim to use AI as a means to meet the needs of their customers, offer innovative solutions and increase their competitiveness.
Companies adopting an “AI first” strategy are currently investing in technologies such as chatbots and conversational AI to improve the experience of their customers, automate business processes and reduce costs.
Chatbots and conversational AI are examples of how companies are adopting an “AI first” strategy to automate business processes, improve customer experience and reduce costs.
Essentially, companies that want to create or maintain their competitive advantage while improving the experience of their customers need to put AI at the heart of their strategy.

AI everywhere

Artificial Intelligence has many practical applications across multiple industries, not just the enterprise.
For example, in the healthcare, institutional and governmental fields or in education, artificial intelligence applications represent a support for data-based decision making, a tool for automating administrative processes and tasks and for providing information and assistance to the user 24/7.
Virtual assistants, in particular, represent an interface for the exchange of information and for accessing data, simple to use and with immediate solutions, to be used transversally in any business or industry area.


From customer service to marketing, from the finance&banking sector to healthcare: chatbots and artificial intelligence find applications in every business sector and corporate function. Let’s see some of them:

AI for Customer Service

Virtual assistants for customer care provide assistance and instant answers and guide the customer’s resolution journey. They can be used to automate frequent requests, provide 24/7 assistance and information to the customer, helpdesk services, work support for call center agents, automation of back office activities, feedback collection, customer analytics, etc.


Thanks to conversational AI marketing, companies open a one-to-one dialogue with customers and partners.
Some application examples: lead generation, up-selling & cross-selling, push marketing, suggestion of personalized offers, conversational marketing for dynamic landing pages, proactive live engagement on social media (whatsapp, facebook messenger, telegram, slack etc), campaigns of loyalty…


Virtual assistants for e-commerce support the purchasing process and reduce the churn rate. Method of use: virtual assistant for purchase orientation, up-selling, cross-selling, check-out and payment procedure support, initiation of return and refund procedures via chat, tracking of orders and shipments…

AI for Social media

Virtual assistants integrated into social media facilitate interaction on users’ preferred channel. They can be used as an engagement tool for social selling, conducting interviews and surveys, collecting feedback, providing omni-channel assistance through the user’s favorite social platforms.

AI for sales

Virtual assistants support sales activities by providing assistance along the sales funnel, carrying out up-selling and cross-selling actions, pre-sales and post-sales support, lead generation and data collection for follow-up actions.

AI for hr

Intelligent assistants for HR management support the employee journey and increase employee satisfaction. Examples of activities: employee Q&A automation, recruiting process support, pre-selection surveys and CV screening, data collection, sentiment and feedback tracking, HR help desk and new hire onboarding support.

AI for logistics & supply chain

Virtual assistants to support logistics and the supply chain optimize processes and reduce timescales. They can be used as an end-to-end interface for accessing warehouse data, automated data input, order information search, customer master data update, customer history consultation, order and shipment tracking, reporting of anomalies, sending notifications and reminders …

AI for Finance & banking

In the finance & banking field, virtual assistants transform the user experience and build personalized relationships. Application examples: 24/7 assistance, management of transactions and payments via chat, consultation of account balance, sending of notifications and reminders, initiation of the claim processing procedure, facilitation of policy renewal procedures, suggestion of personalized offers based on the profile of risk and customer credit score, update of master data and back office automation…

AI for healthcare

Healthcare virtual assistants optimize hospital management and patient customer journeys. Application examples: 24/7 medical concierge, patient assistance and support for the admission and triage procedure, management of appointments and visits, sending of reports, notifications and reminders, back office automation, support for clinical analysis, virtual nursing assistant and virtual coach in rehabilitation programs…

AI for Travel & Hospitality

Virtual assistants to support every stage of the journey: from booking to stay.
In the OLTA area, virtual assistants facilitate the process of booking travel, hotels and flights, support the payment process, give personalized suggestions and offers, send notifications and reminders. In the hotel sector they can be employed in the hotel concierge service to provide answers to frequently asked questions about hotel facilities and give useful information and suggestions for your stay.

AI for public administration

Virtual assistants to support smart cities and the citizen experience by helping to reduce queues at the counter and resolution times for administrative procedures. Virtual assistants can be used as a first assistance interface for citizens, to provide information and assistance, facilitate access to forms and documents, automatically update personal information, send requests and open files, facilitate appointment making, send notifications and reminders…

In conclusion, artificial intelligence is taking hold inside and outside companies, revolutionizing the way in which companies operate, on the one hand, and the ways in which information is accessed and the expectations of end users, on the other. , improving the efficiency and quality of services.