This webinar addresses the topic of how AI is changing the profession of journalism together with Andrea Dambrosio, Editor-in-Chief Sky TG24, Letizia Olivari, Director CMI Customer Management Insights and Pierluigi Sandonnini, Senior Web Editor Digital360.
AI Changes the Journalist’s Profession: Challenges and Opportunities
Artificial intelligence (AI) is rapidly transforming the media landscape, profoundly impacting the profession of journalism. Generative AI tools such as ChatGPT, Stable Diffusion, and DALL-E are changing the way content and news are produced.
The Impact of AI on Journalism
AI offers many benefits to news production, including generating summaries, transcriptions, translations, keyword suggestions for SEO, article ideas, and image creation. However, this transformation raises significant concerns about copyright protection, the risk of spreading fake news, and the potential for public trust in the media.
Opportunities and Challenges for Journalists
AI presents both opportunities and challenges for journalists. On the one hand, it can facilitate the work of producing news, on the other, it requires greater attention to verifying sources, contextualizing information and fighting disinformation.
The Role of the Journalist in the Age of AI
In this evolving context, the role of the journalist becomes even more crucial. Journalists must act as custodians of reliable information, providing the public with critical tools to interpret and evaluate news. The ability to analyze, think critically and contextualize information remain indispensable human skills.
Fake News and Disinformation
The spread of fake news is a growing challenge in the digital age, amplified by AI’s ability to create credible but false content. Journalists must be at the forefront of countering disinformation, carefully verifying sources and educating the public to recognize fake news.
Marketing and AI in Newsroom
In addition to content production, AI agents offer significant marketing benefits for newsrooms. They can automate content distribution across multiple platforms, personalize ad campaigns to reach a wider audience, and analyze data to optimize marketing strategies. AI can also improve audience engagement through interactive chatbots and the creation of targeted content based on user preferences.
The Future of Journalism
Looking ahead, AI will likely continue to transform the profession of journalism and the reading habits of the public. The integration of AI into search engines and other digital platforms will change the way people access information. As highlighted in this Athics webinar series, journalists will need to adapt to these changes, leveraging AI as a tool to improve productivity and accuracy, while maintaining human control over the process of creating and verifying news.