This webinar will discuss how AI is changing e-commerce with an industry expert.
AI Changes E-Commerce: Revolution or Evolution for Retail?
Artificial intelligence is radically transforming the world of e-commerce and retail. The question is no longer if AI will impact the sector, but how it will. Accelerated by the pandemic, digitalization has redefined consumer expectations, pushing companies to rethink the entire customer experience.
AI and E-Commerce: A Winning Match
According to Accenture’s Retail Reinvented report, 75% of retail executives see generative AI as a strategic growth lever, while 72% plan to use it to reinvent how they operate. From virtual assistants and personalized recommendations to predictive stock management, AI is no longer just a support tool—it’s becoming a true shopping influencer.
Customer Expectations Have Shifted
Today’s consumers crave simplicity and speed. AI helps streamline complex decision-making in increasingly saturated marketplaces. Whether it’s a chatbot suggesting a dinner menu or smart filters helping users find the perfect pair of glasses, every interaction is powered by data, context, and natural language.
Physical and Digital Are Converging
The line between physical stores and e-commerce is fading. The concept of the “endless shelf” allows customers to browse an expanded catalog even while in-store. Technologies like digital signage, self-checkout, and conversational AI are no longer futuristic—they’re becoming standard in modern retail ecosystems.
Strategy and People First
Adopting AI isn’t about jumping on a trend. The biggest mistake a retailer can make is to embrace AI blindly, without a clear understanding of its business goals. What’s needed is a deep self-assessment—identifying inefficiencies and pinpointing where AI can bring value, efficiency, and personalization.
Listening to the Voice of the Customer
AI can collect and process feedback from reviews, social media, and direct interactions. When this feedback is consolidated, businesses can detect recurring issues (e.g., a product defect) and act quickly—leading to higher customer satisfaction.
Conclusion
“AI changes e-commerce” isn’t just a keyword—it’s a reality. Artificial intelligence is a strategically for creating more efficient, personalized, and customer-centric retail. But to truly unlock its potential, innovation must be guided by a smart, human-centered approach.