Ecommerce AI Agents
What are the advantages of ecommerce AI Agents?
Integrated via API within the sites and the most popular platforms such as Magento, Shopify, Woocommerce, Prestashop, ecommerce chatbots provide assistance and information 24/7, present personalized offers and purchase proposals, support people in searching for products, in finding order information or in requests for returns and refunds, facilitate the payment process and help reduce the cart abandonment rate.
PURCHASE
They assist the user during the purchase.
Cost reduction
They reduce customer care costs.
Personalization
Ecommerce AI Agents analyze users’ purchasing behavior and suggest tailored products.
Automated order management
ecommerce AI Agents Use Case
MW.FEP, an Italian company specializing in the provision of design solutions and services, PCB design, simulation and production of electronic boards and devices for industrial use, has integrated an e-commerce chatbot to support the automatic management process of B2B orders.
The AI assistant provides general information on the company’s services and facilitates the search for orders and products by customers who log in to the reserved area.
MW.FEP’s e-commerce AI Agents helps streamline and optimize processing times, offering customers precise and timely answers on the status of the supply.
Creating ecommerce AI Agents
Real-time responses and proactive engagement
With AI Agent building platforms, you can create and put into production ecommerce chatbots that proactively engage the customer, help reduce the cart abandonment rate and optimize customer satisfaction and brand loyalty.
The LLM technology within the Crafter.ai platform allows you to create and manage a vast knowledge base to support your ecommerce, to guarantee reliable and precise answers to your customers.
The RAG document management system and the possibility of connecting your database allow you to integrate documents such as catalogs and manuals within the knowledge base and to limit the response perimeter of ecommerce AI Agents to your offer.
The integration via API with third-party systems (ecommerce platforms, CRM management systems, ERP, social media, etc.) and the possibility of transferring the conversation to an operator (handover) allow you to make a multi-channel solution available to your customers.
Analytics and personalization
The analytics dashboard allows you to monitor interactions between customers and ecommerce AI Agents to identify frequent requests, the most successful products, view the areas where conversations are concentrated, identify critical issues and ideas for improvement to improve, in parallel, the response capacity of your ecommerce chatbot.
From the analytics dashboard, you can download detailed reports (conversations, handovers, messages, summaries, misses, sankeys, feedback), to import into your business intelligence systems.
The ability to integrate predictive analysis tools also allows you to identify customers at potential churn risk and customize communication based on the customer profile, to implement loyalty and customer retention actions.
ECOMMERCE AI AGENTS
Application Overview
CUSTOMER SUPPORT
They answer questions about products, orders, returns and shipments in real time.
ORDER TRACKING AND MANAGEMENT
They provide order updates, from shipping status to delivery, reducing the number of requests.
CART ABANDONMENT
They send personalized reminders and offers, encouraging customers to complete pending purchases.
PURCHASE ASSISTANCE
They guide customers in choosing products, offering personalized advice on the company’s products.
Up-selling/Cross-selling
They suggest complementary products or higher-end alternatives, increasing the average cart value.
MARKETING AND PROMOTIONS
They communicate special offers, discounts and news proactively, increasing engagement and loyalty.
ecommerce AI Agents market
The future of online commerce
According to data from the latest Casaleggio Associati research on the e-commerce market in Italy, 32% of Italian e-commerce companies believe that AI is already having a significant impact on e-commerce business models.
24% of respondents in the research panel use AI to create content and images, 16% for data analysis and forecasts, 14% for the automation of advertising activities. 13% use e-commerce AI Agents to manage customer care and personalize the customer journey (10%).
The adoption of AI will have a two-fold impact on commerce: on the one hand, it will immediately improve operational efficiency, increasing productivity even by double digits; on the other, it will transform the way customers interact with purchasing platforms.
In the future, voice interfaces and intelligent assistants will not only guide choice and comparison decisions, but will even be able to make purchases autonomously on behalf of users.
%
Average cart abandonment rate in e-commerce
%
Consumers who need assistance with purchasing
%
Consumers who need help within the first 5 minutes
ecommerce AI agents
OUR CUSTOMERS
Ecommerce AI Agents created with Crafter.ai by Athics allow us to guarantee a fast and qualified flow of information transfer, give precise answers that enhance the experience of our customers and draw on conversation analytics data, which we can use to improve our services.
Insights
“Organizations operating in digital commerce will become increasingly customer-centric, connected, agile and intelligent.” – Gartner “The future of digital commerce in 2030”
AI for ecommerce
AI for e-commerce is revolutionizing the e-commerce business model, initially by accelerating business processes and, shortly, by redefining the balance in the distribution chain. The message is clear: those who are able to best manage AI interfaces with customers will have a central role in the market.
Conversational AI Shopping Experience
Billions of people around the world actively use messaging apps like WhatsApp, WeChat, Messenger (Statista 2022), revealing how the future of marketing and e-commerce is developing within conversations, which take place through these channels.
Access information with Chatbot DBs
DB chatbots improve the shopping experience by providing product recommendations based on previous purchases and browsing behavior. They can also manage product availability and provide real-time information on offers, promotions, and order status, facilitating faster and more satisfying purchasing decisions for customers.
B2B Order Management
MW.FEP’s order management ecommerce chatbot supports the process of automatic B2B order management in the manufacturing sector: it provides general information about the company’s services and facilitates the search for orders and products.