2022 Conversational AI trends – A new year is about to begin and it is time for predictions: what is the expected trend of the conversational AI market?

We focus on 3 areas in particular: general growth of the AI ​​market, the role of “no code AI” platforms, virtual AI assistants and new dynamics of user interaction and customer care.

market’s AI Maturity

According to Gartner forecasts, the revenues generated by artificial intelligence technologies globally will reach a total of 62.5 billion dollars in 2022, with an increase of 21.3% compared to 2021.

According to Alys Woodward, Senior Director of Gartner Research: “The AI ​​market is picking up speed, but its long-term trajectory will depend on advancing AI maturity at the enterprise level.

Gartner predicts that the top five categories of AI that businesses will focus on in 2022 will be knowledge management solutions, virtual assistants, self-driving vehicles, digital workplace platforms and crowdsourcing data.

The demand for AI technologies and the relative growth of the market are closely linked to the levels of organizational maturity in terms of adoption of AI.
Companies continue to demonstrate a strong interest in AI, with 48% of CIOs (surveyed in the Gartner CIO and Technology Executive Survey 2022) responding that they have already implemented, or planned to implement, artificial intelligence and machine learning technologies by next 12 months.

However, the actual implementation of AI within organizations is much more limited. Gartner’s research reveals that organizations experiment with artificial intelligence, but struggle to make this technology part of their operational processes.
According to Gartner we will have to wait until 2025 to see half of the organizations in the world reach the stabilization phase at the level of “AI maturity”.

Conversational AI trends 2022: No code AI to accelerate innovation

The brake on the advancement of AI maturity and the implementation of AI projects in the company is in many cases represented by the need to invest in dedicated resources and sustain high development costs (Deloitte).

Today it is possible to implement AI projects without the need to insert specialized resources, considerably reducing development costs, thanks to the “no code AI” platforms.

According to Forrester Research, the market for “no code” platforms will grow from $ 3.8 billion in 2017 to $ 21.2 billion in 2022.

Virtual assistants for self-service customer care

2022 Conversational AI trends – The size of the global conversational AI market was valued $5.78 billion in 2020 and is projected to reach $32.62 billion by 2030, posting a 20.0% CAGR from 2021 to 2030.

The increase in customer interactions through social platforms and the growth in the level of performance of artificial intelligence technologies contribute to the growth of the market.

Over the last 4 years, the growing presence of consumers and companies on social media has been functional to the integration of Conversational AI agents within social platforms such as Facebook, Twitter, Telegram, Tumblr, Skype, Kik, or WeChat etc. with the aim of providing information and support to the customer, generating sales leads and marketing opportunities, collecting feedback and interests from the end customer, within engaging conversations.

The market is also aware of the superior role of virtual AI agents over rules-based chatbots.

While the interactions of digital users evolve towards a self-service customer care model, AI virtual assistants come to anticipate customer needs, going beyond the conversation and managing the context in the context of advanced architectures.

Conversational AI trends 2022: what’s next?

While we have to wait until 2025 to reach the “AI Maturity” expected by Gartner, the data examined show a constantly growing trend on all fronts, an ever-increasing level of technology’s sophistication, but above all a trend in line with the needs of increasingly digital consumers, who expect 24/7 service, preferably in the form of natural language conversations.



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