Travel Chatbots
In the travel industry, Travel Chatbots are not just answering user questions: they are booking flights, creating personalized itineraries, facilitating check-in procedures, and much more…
From airlines to hotels and Online Travel Agencies (OTAs), travel operators are leveraging AI to offer seamless and natural interactions that can increase engagement, increase sales, and assist customers with common issues.
In the travel industry, conversational AI is transforming the quality of the user experience by improving service efficiency and perceived value in real time.

Multi-language
Omnichannel support in multiple languages.
VOLUMES
Handling spikes in user requests.
Operational efficiency
They allow users to make reservations, changes and cancellations independently.

Chatbots for tourism
Travel AI Agents use case
Travel Chatbots used in the booking process guide travelers in choosing flights, hotels, vacation packages and additional services, asking targeted questions to collect preferences and constraints (e.g. dates, budget, destination, preferred airline).
They integrate real-time information on availability, costs and travel conditions, also supporting the possibility of making changes or communicating cancellations.
The ability to operate 24/7 and on multiple channels (web, mobile, WhatsApp), optimizes the conversion rate and lightens the load on the contact center. Furthermore, they can suggest personalized offers and last-minute promotions, increasing the average value of the cart and improving the overall customer experience.
How to create Travel Chatbots
AI AGENTS
FOR TRAVELING
With Crafter.ai you can create Travel Chatbots that can provide assistance throughout the booking process of a holiday package, answer frequently asked questions about travel offers and the availability of accommodation facilities, and take charge of specific requests (for example: families with children, facilities with particular characteristics or services, need for on-site assistance, etc.). Chatbots can be integrated via API with the booking management systems of tour operators and travel agencies, to return packages and availability in real time.
The RAG (Retrieval-Augmented Generation) and LLM (Large Language Models) technologies integrated in Crafter.ai allow you to enrich the chatbot’s knowledge base with unstructured content (such as PDF documents or product sheets), improving the accuracy and relevance of the answers.
The handover module allows you to seamlessly transfer the conversation to a human operator, ensuring continuity even in the most complex cases. Furthermore, Crafter.ai Travel Chatbots are multi-channel: they can be easily integrated into websites, mobile apps, but also on WhatsApp, Facebook Messenger, Instagram and other social media, allowing companies to be present where the customer expects to find them — with an active, consistent and always available service.


Analytics & reports
Thanks to conversational insights (also downloadable in .csv format), tour operators, travel agencies and booking platforms can:
- Identify emerging customer needs.
- Personalize chatbot responses based on user behavior and context.
- Detect cross-selling opportunities (e.g. upgrades, rentals, travel insurance).
- Monitor key metrics such as booking completion rates, response times and feedback.
Travel Chatbots
Application Overview
Booking chatbot
They assist users in booking flights, hotels and car rentals, offering personalized options based on preferences and budget.
Personalized offers
They use the data collected to propose personalized offers, last-minute promotions and special packages.
Smart In-Room Services
They allow travelers to make specific requests and easily manage facilities and room services.
Hotel Concierge
They facilitate the check-in and check-out process, provide information about the property, and book services.
Travel assistance
They offer real-time assistance on local transportation, weather conditions, events and services.
Feedback and reviews
Ease of use encourages more customers to share valuable reviews.
Travel Chatbots Numbers
AI in Tourism Industry
Oracle Hospitality in 2025: Automated, Intelligent…and More Personal found that 30% of travelers said they would be “very interested” in staying at a hotel that uses automated messaging for the majority of support requests, noting how much easier it is to get help via text and chat than to try to find a person to help.
Travel chatbots are becoming the first point of contact for customer inquiries, providing 24/7 support and improving overall satisfaction.
According to the “Navigating the Future” study commissioned by tech company Amadeus, more than 50% of travel companies are using generative AI to offer digital booking assistance and personalized suggestions for activities or places to visit.
%
Travel Companies Using Generative AI for Customer Service
%
Guests who expect a personalized hotel experience from AI
%
Travelers using chatbots for assistance requests
About us
OUR CUSTOMERS
We are very satisfied with Crafter.ai solution that allows us to optimize our level of service, promoting on the one hand the independent access to the booking service, on the other, the taking charge in live chat of requests that require the intervention of our operators.
Insights
“It is important to consider technology not as a way to replace something, but as an opportunity to offer guests the possibility to choose”.
– Gustaf Berman, Chief Information Officer and Executive Vice President, Hotel Engineering, Montage International
How to Innovate the Travel Industry with AI Travel Agents
The travel industry is undergoing a profound transformation thanks to the introduction of AI travel agents, which are becoming an integral part of the travel planning, booking and management processes. These intelligent systems are redefining the way travelers interact with the industry, streamlining processes, improving personalization and optimizing the overall experience.
Booking Chatbot for Tourism
Hello Vacanze’s chatbot supports the customer journey in the process of generating quotes and supports the company’s customer care service in managing travel booking requests. The customer who needs a quote is guided by the virtual assistant along the process of collecting the necessary information, such as: selecting the destination, indicating the arrival and departure dates, the number of adults and children, age of the children, type of structure, treatment, etc.
Artificial Intelligence in the Tourism Industry
According to a Gartner survey, 85% of interactions in the tourism sector will be managed without the help of human personnel, thanks to the use of AI chatbots capable of reducing waiting times, working in function of customer satisfaction. The application of generative AI in the travel industry, in particular, allows to increase the level of service, the productivity of operators and the personalization of offers and user experience.