social chatbots
Social chatbots improve the interaction between companies and users.
Artificial intelligence has revolutionized the world of social media: today platforms are no longer limited to connecting people, but offer increasingly personalized, fluid and engaging experiences.
It is not just about automatically managing frequent requests, but offering personalized and multi-channel experiences, through the user’s preferred channel (Facebook, Instagram, Telegram or Whatsapp etc.) to increase conversion and loyalty opportunities and grow the community around your brand.
Engagement
Social chatbots actively engage all users
EXPERIENCE
Fluid texts and timely responses
Personalization
Personalized content for each individual user, suggesting posts, products and tailor-made offers
Whatsapp Chatbot Use Case
Social chatbots
Frankie is the social media chatbot used by TLC Marketing Italia for outbound marketing campaigns aimed at the partner network. The chatbot integrated into WhatsApp supports the partner engagement strategy and requests feedback on the company’s promotional campaigns.
The virtual assistant uses the WhatsApp channel to proactively establish an outbound communication channel with the TLC Marketing partner network. Partners can decide whether to receive information, through the exchange via chatbot, or speak to a consultant in live chat through the conversation handover function.
The proactive engagement of social chatbots like Frankie, has led to an increase of the redemption rate of TLC Marketing’s partnership engagement campaigns by 19%.
HOT TO CREATE SOCIAL CHATBOTS
Omnichannel interactions across all social channels
Creating social chatbots with AI Agent building platforms is extremely simple.
Social chatbots created with Crafter.ai are easily integrated via API into the most popular social and instant messaging platforms, to engage users in conversations directly within their preferred channel: Facebook Messenger, Whatsapp, Telegram, Slack etc.
The LLM technology within the Crafter.ai platform allows you to create and manage the knowledge base to support interactions to ensure reliable and precise responses on each channel.
The RAG document management system allows you to integrate documents such as catalogs and manuals into the knowledge base and to limit the response perimeter of the social chatbots.
Social Chatbots Analytics
Crafter.ai’s analytics dashboard also allows you to download detailed reporting (conversations, handovers, messages, summaries, feedback), to import into your business intelligence systems.
The integration of predictive analysis tools also allows for communication to be customized based on the customer profile.
Social Chatbots
Application Overview
Social customer care
Real-time management of support requests, order tracking, returns and shipments, sending complaints.
Custom suggestions
They analyze user preferences, behaviors and history to suggest products in line with their interests.
Live Engagement
They engage the customer and collect real-time feedback to detect interest and optimize the redemption of marketing initiatives.
Lead generation
They collect information and automatically qualify leads generated by marketing campaigns.
Promotions
They send outbound messages to promote new products, launch flash offers, or invite people to events.
Community management
They automatically respond to comments and direct messages, providing information, useful links, or calls to action.
SOCIAL CHATBOTS NUMBERS
AI changes search behavior
The global social chatbots market was valued at $2.9 billion in 2024 and is expected to reach $8.1 billion by 2030, growing at a CAGR of 18.5% from 2024 to 2030.
This is because Online search behavior is changing dramaticallyand AI tools like ChatGPT and Bard are becoming the new go-to for those looking for quick, conversational answers.
We are moving from keyword-based searches to more precise and rapid conversational interactions. Users no longer want just links; they want complete, personalized answers. According to Gartner, 50% of searches will be influenced by conversational AI platforms by 2026.
At the same time, platforms like TikTok and Instagram are establishing themselves as real search engines, especially among the youngest: according to eMarketer, almost 40% of Gen Z prefers TikTok to Google to search for restaurants, financial advice and much more.
This revolution is forcing brands to rethink their strategies. Traditional SEO and SEM are losing effectiveness in a context dominated by conversational AI and social algorithms that reward video content. In this new scenario, classic keywords count less and less, while well-structured and context-rich content becomes central.
%
Percentage of Searches Influenced by Conversational AI by 2026
%
Percentage of GenZ consumers who prefer TikTok over Google
%
Companies that recognize the importance of chatbots as a communication channel
Social Chatbots Endorsements
OUR CUSTOMERS
With Crafter.ai we have opened a two-way communication channel with our partners, receive instant feedback and provide assistance with the aim of optimizing the relationship with our affiliates and the performance of our campaigns.
Insights
“Across industries, companies are discovering the potential of social chatbots: to help automate and streamline tasks, improve business productivity, and increase employee and customer engagement..” – Accenture, Chatbots are here to stay
Chatbot for whatsapp
Why is a chatbot for WhatsApp an indispensable tool for your business today? With 83% of customers using messaging apps to search for product information, managing interactions automatically with a WhatsApp chatbot means offering quick, timely and personalized responses and increasing conversion and sales opportunities.
AI Agents per il marketing
AI agents for marketing integrated into social media and instant messaging are already part of the marketing strategy of competitive companies.
Opening a two-way dialogue and personalized communication on the individual customer are the basis for building the relationship and the competitive advantage of organizations.
Whatsapp Chatbot Marketing Use Case
Frankie is the social media chatbot created with the Crafter.ai platform for TLC Marketing Italia. The chatbot integrated on the whatsapp channel supports the partner engagement strategy and feedback request on the company’s promotional campaigns.
Why use a whatsapp chatbot
WhatsApp is the most used instant messaging channel in the world, with a penetration rate of 97%. Combining the advantages of conversational AI with the direct interaction of the WhatsApp channel on mobile devices allows you to take your “one to one” marketing strategy to the next level.