8 advantages of sales and pre-sales chatbots – Now we see chatbots about any online activity.
Why is this new technology so used and destined to increase in the future?
The answer is that companies save a lot of money with chatbots and at the same time sell more.
Advantages of sales and pre-sales chatbots:
1. CHATBOTS ARE AVAILABLE 24/7
How many of you have been put on hold by a call center operator? How many have not even been able to communicate with the operator?
With chatbots this does not happen, they can replace not only classic phone calls but also live chats.
They don’t get tired. They also respond during the holidays (in fact our customers are very satisfied to see contracts closed on the weekend by the bot on Mondays)
Customer satisfaction increases over time
2. CUSTOMER MANAGEMENT
We humans are able to do at most 3 or 4 things at the same time. Chatbots can automate the management of thousands of customers and they do it perfectly well.
3. SAVE MONEY
Imagine having a large cost for your call center. You could automate repetitive responses with a chatbot (which will handle about 97% of requests) and will call the call center operator for only a small percentage of qualified questions.
4. PROVIDE 100% SATISFACTION TO CUSTOMERS
How much does the operator’s mood affect the customer?
A bot will always respond with a good attitude and good humor, plus with the chit-chat module it will be able to add some humor or details to the conversation.
5. MANAGEMENT OF THE CONVERSATION
Another major advantage is that there are more advanced chatbots, such as those created with the crafter.ai platform, which are able to carry the conversation.
An example? You can set up the sale of a product and the bot, during the chat with the customer, will be able to convey the conversation to the desired sale.
6. OPEN A NEW COMMUNICATION AND FEEDBACK CHANNEL
Your customers will have a personal assistant who will advise them during their purchases, at the same time, customers will be able to ask about products. In case of problems, the bot can help them immediately, in this way there will be less chance that the user will abandon the purchase.
This situation can also be exploited to open a new communication channel where you can send promotions, coupon codes and advertise targeted to your “buyer personas”.
7. ANALYTICS
Professional chatbots always have analytics to make real data-driven decisions. This way you will always know how to improve yourself in sales.
Example: KPIs, reports, transcripts of chats between customer and operator, analysis of chatbot performance, etc …
8. TRAINING
Training costs can be drastically reduced because the artificial intelligence will be connected to your business, via API, and will update itself with the most recent marketing initiatives.
In this way, if a newly hired call center operator does not know the answer to give to a customer’s question, he can get a suggestion directly from the bot.
