Omnichannel AI agents on WhatsApp are essential to maintaining a competitive edge in the world of business communications.
Empowering Corporate Communication with Omnichannel Solutions
In today’s complex and fast-paced world of corporate communication, adaptability and innovation are key to maintaining a competitive edge. In a recent webinar led by Eleonora, alongside Filippo Percario, Global Director of Partnerships at Mitto, and Paolo Massarani, CEO of Athics, the discussion focused on the benefits of omnichannel solutions and artificial intelligence (AI) in enhancing customer engagement.
The Importance of Omnichannel Communication
Filippo shared compelling insights into the use of messaging apps like WhatsApp and Viber. With message open rates hovering around 60% within just a few minutes—and often within seconds—WhatsApp has emerged as a powerful platform for companies aiming to reach large audiences quickly and effectively. While Viber is less popular in Western markets, it provides access to over one billion users, making it a valuable asset in other regions around the world.
Customer Experience and Innovation
A key takeaway from the webinar was the growing importance of delivering a positive customer experience. Today’s consumers increasingly expect real-time interactions and look for brands that innovate in their communication strategies. A well-executed omnichannel approach can greatly enhance customer satisfaction, driving not only loyalty but also brand advocacy.
The Role of Artificial Intelligence
Paolo highlighted how integrating AI can go beyond simply automating customer service it enables businesses to handle multiple inquiries simultaneously, improving operational efficiency. Companies that have embraced conversational commerce strategies have seen a 20% increase in digital sales conversion rates and a 50% boost in average e-commerce cart size.
Conclusion and Final Recommendations
The webinar concluded with practical advice for companies looking to implement omnichannel solutions. Defining clear objectives for desired outcomes and selecting the right technology partners—those who offer scalability and seamless integration with existing platforms—is essential.
In an era where communication is increasingly mobile-centric, leveraging the power of technology helps businesses connect directly with customers, turning interactions into personalized and engaging journeys.