In this webinar we address the crucial topic of professional growth and the impact of AI on work.
Professional Growth in the Age of Artificial Intelligence: Opportunities and Challenges
The recent webinar organized by Athics during Milano Digital Week explored the crucial topic of professional growth in the age of artificial intelligence (AI). Moderated by Eleonora and featuring experts such as Alice Mazzucchelli and Stefano Somenzi, the discussion highlighted how AI is reshaping the job market and the skill sets needed to navigate new challenges.
The Impact of AI on the World of Work
The advent of AI technologies—particularly generative language models like ChatGPT—has sparked a debate on how these innovations can both enhance and threaten human creativity and employment. On one hand, AI provides tools to automate repetitive tasks and boost efficiency; on the other, it raises concerns about diminishing job opportunities in traditional professions. According to the experts, it’s essential to take a balanced and strategic approach to integrating AI into the workforce.
Skills for the Modern Job Market
Alice Mazzucchelli outlined how the skills required in today’s job market are evolving rapidly. There is a growing demand for technical skills—such as data analysis and familiarity with emerging technologies—alongside soft skills like critical thinking and interpersonal communication. In this context, the role of the MarTech Specialist is becoming increasingly relevant, reflecting the intersection of marketing and technology.
Research conducted by the Marketing Innovation Hub Observatory revealed that recent graduates must be prepared to take on roles that require continuous learning, with a strong focus on upskilling and reskilling processes.