The TLC Marketing Italia Team guests of the Athics webinar dedicated to the advantages of conversational marketing tell how to revolutionize communication with customers and partners via chatbots and whatsapp.
Chatbots and WhatsApp: The New Frontier of Conversational Marketing
In today’s ever-evolving digital landscape, the combination of chatbots and WhatsApp is emerging as one of the most effective strategies to enhance business communication, optimize marketing processes, and build authentic relationships with clients and partners.
During the webinar “The Potential of Conversational Marketing,” organized by Athics, a real-world use case was presented to demonstrate how the integration of artificial intelligence and messaging apps can revolutionize business efficiency and effectiveness.
Why invest in chatbots and WhatsApp?
WhatsApp is now the most widely used communication channel in the world, both personally and professionally. Integrating a virtual assistant with WhatsApp allows companies to:
- Provide instant 24/7 responses;
- Automate the handling of frequent inquiries;
- Personalize user interactions;
- Collect strategic business data;
- Send mass communications in a non-intrusive way.
The result? A direct, efficient, and familiar channel for users—enhanced by the capabilities of an intelligent virtual assistant.
The TLC Marketing Case: A WhatsApp Chatbot Managing Over 6,000 Partners
A concrete example of the effectiveness of chatbots and WhatsApp comes from TLC Marketing Italia, an international agency specializing in promotional campaigns and loyalty programs. To streamline communication with its network of over 6,000 partners, TLC adopted “Frankie,” a chatbot developed using the Crafter.ai platform and integrated with WhatsApp.
Key benefits achieved:
- Drastic reduction in handling time: From 130 hours for 1,000 calls to just a few minutes through automated messaging.
- 19% response rate, significantly higher than traditional email campaigns.
- Seamless collaboration between chatbot and human agents through a handover feature.
- No technical expertise required for updates or improvements.
Frankie has effectively become a “new colleague,” capable of maintaining active, personalized, and scalable relationships with every partner.
Why Choose Chatbots and WhatsApp for Your Marketing Strategy
The synergy between chatbots and WhatsApp represents one of the smartest solutions today to:
- Increase engagement with clients and prospects;
- Reduce the operational workload of marketing and customer care teams;
- Ensure a consistent, personalized, and relevant presence;
- Optimize communication time and costs.
In Conclusion
The experience shared by TLC Marketing and Athics clearly shows that integrating a chatbot with WhatsApp can make a real difference. It’s a strategic choice for those looking to innovate their processes, boost campaign effectiveness, and build strong, scalable, value-driven relationships.
Now is the time to give conversational communication a chance.