start_newsletter_signup
Prepares the Crafter.ai newsletter signup with the visitor's email address. The visitor then ticks the privacy consent box and submits the form themselves.
A site AI agents can read
WebMCP on Crafter.ai
With WebMCP this website does not just show pages: it exposes its own functions as tools an AI agent can call straight from the browser. Content search, industry solutions, pricing and ROI estimation become structured answers instead of HTML to interpret.
We have been building conversational agents for companies for years, and we know how expensive it is for an agent to reconstruct the meaning of a page from its markup. That is why we decided to treat agents as first-class visitors: we describe our functions once, explicitly, instead of leaving them to be guessed from menus and tables.
The result is what you find below: a catalogue of read-only tools, plus three forms an agent can pre-fill for you. None of this requires an installation, and anyone browsing the site as a regular person downloads not a single extra byte.
Tools
This table is generated from the public site manifest: it shows exactly the tools registered in the browser, with the same name and the same description an agent reads.
| Name | Description | Read-only |
|---|---|---|
crafter_search_contentSearch Crafter.ai content | Search articles, customer case studies, video use cases and webinars published on crafter.ai. Content is available in Italian and English. Use this to answer questions about AI agents, chatbots, conversational AI and how Crafter.ai customers use the platform. | Yes |
crafter_get_contentRead a Crafter.ai page | Retrieve the full text of a single article, case study, use case or webinar, given its URL as returned by crafter_search_content. Returns title, author, publication date and the body as plain text. | Yes |
crafter_list_solutionsList Crafter.ai industry solutions | List the industries and use cases Crafter.ai provides dedicated AI agent solutions for, such as customer care, banking, insurance, e-commerce, HR, healthcare and logistics. Each entry includes a short description and the page URL. | Yes |
crafter_get_pricingGet Crafter.ai pricing | Get how Crafter.ai is priced: free trial, pay-as-you-go token top-ups, auto top-up, credit expiry and the enterprise threshold. Use this to answer "how much does Crafter.ai cost". | Yes |
crafter_aboutAbout Crafter.ai | Get canonical information about Crafter.ai and the company behind it, Athics s.r.l.: what the platform does, its core technologies, GDPR and AI Act compliance, headquarters and contact addresses. | Yes |
crafter_estimate_roiEstimate Crafter.ai ROI | Estimate the monthly cost of running AI agents on Crafter.ai and the savings compared with a team of human operators. Returns estimated Crafter cost, current cost, monthly and annual savings, savings percentage and break-even in months. When the user is on the Crafter.ai ROI calculator page, the calculator on screen is updated with these values and the result includes appliedToPage: true. | No |
crafter_navigateOpen a Crafter.ai page | Navigate the browser to a section of crafter.ai. Use this when the user should actually see a page rather than have it summarised. Only known destinations on crafter.ai can be opened. | No |
Only two tools are not read-only, and neither of them touches our data: navigation opens a page of this site, while the ROI estimate updates the values of the traffic and ROI calculator when that page is open.
Forms agents can fill in
Three forms on this site describe their own fields to agents. An agent can fill them in for you, but it never submits them: clicking the button and ticking the data processing consent box remain human actions.
start_contact_request
Prepares a contact request to the Crafter.ai team with the visitor's details and message, for example a demo request, a quote or a question about the platform. The visitor reviews the form, ticks the privacy consent box and submits it themselves.
Page:/en/contact-us/
start_use_case_download
Prepares the request to download the PDF of the customer case study shown on the current page, with the visitor's details. The visitor reviews the form, ticks the privacy consent box and submits it themselves to receive the file.
Try it
Normally the tools switch themselves on when the site recognises an agent. If you want to keep them active while you browse yourself, use the button below: the preference is stored on this device and the page reloads to register the tools.
Alternatively you can add ?webmcp=1 at the end of any address on this site: the tools stay active for that visit only.
To see which tools are registered you can use the Chrome extension "WebMCP — Model Context Tool Inspector", or enable the flag chrome://flags/#enable-webmcp-testing and try the native browser API with no polyfill.
Frequently asked questions
What is WebMCP?
WebMCP is a browser interface that lets a website expose its own functions as structured tools an AI agent can call. Instead of reading HTML, the agent calls a function and receives clean data.
Which tools does Crafter.ai expose?
Seven tools: content search, reading a single article, listing industry solutions, pricing, company information, ROI estimation and site navigation. On the calculator page the ROI estimate also updates the values on screen. The newsletter, contact and case study download forms are also described to agents, which can pre-fill them.
Do I need to install anything?
No. On Chrome with WebMCP enabled the tools are available right away. On other browsers the site loads a polyfill, but only when it detects an agent: regular visitors download nothing extra.
Can agents submit forms or make purchases?
No. The tools are read-only, except navigation and updating the calculator. An agent can pre-fill a form for you, but submitting it and giving consent to data processing remain human actions.
Want the same for your website?
Making a website readable by AI agents is the same work we do every day on conversations: describing a domain well enough for a machine to understand it. Tell us about yours.
Contact us