In an increasingly competitive market, there is one factor that really makes the difference: knowing how to listen to customers and using AI in communication.
Communicating effectively with AI in communication
The Athics webinar, “Tailored communication with AI”, addresses the crucial topic of personalization in modern marketing and AI in communication. In a world flooded with generic and often out-of-context promotional messages, only targeted and relevant communication can truly capture the customer’s attention.
Thanks to artificial intelligence and the analysis of psychometric traits (such as extroversion, open-mindedness, emotional stability), today it is possible to go beyond traditional segmentation and create hyper-personalized campaigns, with content tailored to each user. This approach increases conversion, reduces churn and improves brand loyalty.
With tools like Portrait, companies can:
- analyze texts (chats, emails, conversations) to identify personality traits;
- create customized campaigns by integrating this data into CRMs or campaign managers (LinkedIn, Facebook);
- build intelligent chatbots and dynamic content based on the user’s psychometric profile.
All in a GDPR compliant way, with consent collection and integration via API.
Discover how to transform your marketing strategy with AI and predictive analysis.