Conversational AI
for e-commerce

conversational AI per l'e-commerce

Conversational AI for e-commerce assist customers in all stages of the purchasing process by engaging them in interactive conversations.

Conversation is a fundamental aspect of sales transactions: for example, when we ask for information from a salesperson or when we send a message to the Instagram channel of a brand that has caught our attention.

conversational AI per l'e-commerce
Sorgenia chose to create chatbots
Special-ind chose to create chatbots
mw.fep chose to create chatbots
Safety21 chose to create chatbots
Istituti clinici scientifici maugeri logo cliente crafter

chat automation FOR

assistente virtuale per il call center

E-commerce virtual agents assist customers 24/7 and provide real time response to customers’ requests.

They proactively engage customers based on browsing data, context and user profile.

assistente virtuale per il call center

conversational ai for e-commerce integrates with

conversational AI prestashop
conversational AI magento
conversational AI per ecommerce woocommerce
conversational AI per ecommerce shopify

Reducing the droprate with virtual agents

Conversational AI agents can re-target customers who have uploaded products in their cart but have not completed the purchase process yet.

In this way they contribute to the reduction of the drop rate and assist the customer to complete the purchase.

Virtual assistant integrated
with the
e-commerce catalog

agenti virtuali integrati nel catalogo ecommerce con aggiornamenti autonomi

Virtual assistants created with CRAFTER.AI™ can be
integrated with the most common e-commerce management platforms via API.

In this way, they retrieve products’ updated information from
the e-commerce catalog in real time and make it
available to users.

Proactive engagement on customers’ topics of interest

conversational AI marketing automation and conversational landing page

Virtual agents identify  the marketing campaign that a new user comes from and proactively suggest products and offers in line with her/his interests.

During the conversation, virtual assistants can make up-selling and cross-selling proposals or push marketing actions, aiming to convert the customer.

conversational AI marketing automation and conversational landing page

for e-commerce

conversational commerce con i virtual agents

As stated in “The Cluetrain Manifesto”, the 95 thesis
publication posted on the web in 1999 as a “manifesto
for business companies” operating
in the modern interconnected market,
“markets are conversations”…

virtual agents help customers complete the purchase

supporto acquisto ecommerce con i conversational AI Agents

Virtual agents support the customer during the purchase process and provide information on shipping costs, delivery times and methods in real time.

In the post-sales stage, customers logged in the reserved area can get information on closed orders and carry out dispositive operations, such as retrieving a proof of purchase to activate the purchase guarantee, for example.

supporto acquisto ecommerce con i conversational AI Agents
multicanalità conversational ai crafter integrazione whatsapp, facebook messanger, telegram, slack


multicanalità conversational ai crafter integrazione whatsapp, facebook messanger, telegram, slack

Conversational AI agents allow for building one-to-one relationships with each customer through their favorite channels (Facebook, Instagram, Whatsapp, Telegram etc.)

Furthermore, virtual assistants can be integrated into sponsored ads on social media and increase the conversion rate of marketing campaigns, engaging the user in natural language conversations.


There is a chatbot for every need: from rule-based bots, to machine learning-based chatbots, to hybrid models and generative chatbots.

how to integrate a chatbot in your company: checklist

A checklist for integrating a chatbot within your company divided into two steps: initial considerations and verification of the requirements of the solution.


Calculating the ROI of a chatbot project does not only mean comparing costs and benefits, but it is also necessary to consider the customer experience objectives and the characteristics underlying a good solution

ai first – ai EVERYWHERE

More and more companies are putting AI at the center of their strategies: the AI ​​first approach comes alongside an AI everywhere context where AI pervades every area and business function

fast time to market conversational ai saas platform

FAST time to market

fast time to market conversational ai saas platform

With CRAFTER.AI™ you can select from a ready-to-use brains’ library the functionality that best suits your needs (Q&A, lead generation, handover etc.)
You can easily deploy your virtual assistant in 6 simple steps. For any customization you may need, we are available to create your own conversational AI solution in a few weeks.

Il nostro logo



You can integrate your ERP, CMS, CRM systems and much more.

Our bots can use the API of your systems (Sap, Microsoft Dinamycs,, etc…) to obtain the information useful to manage the conversation with your customers in the best way.

custom bot

Our platform contains a number of brains (brains or features) to automate your business processes.

Contact us if you need a custom brain for your specific business domain.


CRAFTER.AI™ Conversational AI agents can speak any language.

Contact us if you need your virtual agent to interact in a specific language.