voicebot
Voicebot and PBX: How Phone System Integration Works
Voicebot PBX integration explained: dedicated phone number or SIP trunk, voice engine architecture, call flow, reliability and GDPR compliance.
9 min Read
Francesco Giancarli
Head of Digital · Athics s.r.l. / Crafter.ai
Francesco is a marketing technology expert with a solid background in SaaS software and conversational AI, helping B2B sales and marketing teams automate their processes and remove the slowest manual steps. Through practical guides and a clear method, Francesco shows how to grow and scale new customer acquisition.
Writes about
- AI integrations
- Marketing automation
- Pipeline engineering
- Webhooks & APIs
- Tracking & analytics
- LLMs in customer journeys
Articles by Francesco Giancarli
76 published articles
social media chatbots
Social Media Chatbots: What They Are and How They Work
Social media chatbots explained: what they are, how they work and how they automate DMs, comments and customer care on Instagram, WhatsApp and Messenger.
9 min Read
artificial intelligence
AI in Logistics: The Complete 2026 Guide
AI in logistics explained: demand forecasting, route optimization, warehouse automation, AI agents and real data. A complete 2026 guide for logistics teams.
9 min Read
AI sales agent
AI Sales Agent vs Sales Chatbot: Which One to Choose
AI sales agent vs chatbot: the differences in the sales process, when a chatbot is enough, when you need an AI agent, and how to choose with clear criteria.
8 min Read
ROI
AI Sales Agents ROI in B2B Sales: Data and Framework
AI sales agents ROI in B2B: McKinsey and Duke University data, a 4-item calculation framework, and the measurement mistakes to avoid in long sales cycles.
9 min Read
AI sales agents
AI Sales Agents: What They Are and How They Work
What are AI sales agents and how do they work? Definition, RAG and handover technology, a step-by-step lead qualification example, and McKinsey and Duke data.
8 min Read
AI sales agent
Best AI Sales Agent Solutions to Sell More in 2026
A guide to the best AI sales agents of 2026: the 7 evaluation criteria that matter, the platform categories, and how to choose by use case and budget.
9 min Read
chatbot
Appointment Booking Chatbot: The Complete Guide
Learn how an appointment booking chatbot automates bookings 24/7, cuts no-shows and improves customer experience. Use cases, channels, costs and ROI.
9 min Read
customer care
AI Agents for Customer Care: How to Reduce Costs and Improve Customer Satisfaction
Discover how AI agents for customer care can reduce operational costs by up to 70%, provide 24/7 support, and dramatically improve CSAT scores. A complete guide with real-world use cases.
8 min Read
RAG
RAG – Retrieval-Augmented Generation: Complete Guide for Businesses
Everything you need to know about RAG (Retrieval-Augmented Generation): how it works, why it is essential for enterprise AI agents, and how to implement it with Crafter.ai.
10 min Read
lead generation
Turn visitors into customers with AI lead generation Chatbots
Discover how AI lead generation chatbots automate the collection and qualification of sales contacts, increasing conversions and reducing sales team costs.
6 min Read
generative AI
How Generative AI Chatbots Are Transforming Communication Between Businesses and Consumers
Generative AI chatbots are redefining digital communication: from reactive support tools to intelligent conversational hubs, omnichannel and personalized for every customer.
8 min Read