In this webinar, we address the topic of artificial intelligence in the food sector, exploring how companies in the Food & Beverage industry are transforming their customer relationships through conversational AI agents.
Beyond the Plate: How Artificial Intelligence in the Food Sector is Redefining Customer Engagement
2026 marks a turning point for the Food & Beverage market. In a sector defined by razor-thin margins, strong seasonality, and unpredictable demand spikes, artificial intelligence in the food sector is no longer a future gamble — it is a strategic necessity today.
Food companies face increasingly complex challenges: demanding consumers who expect immediate responses, a multiplicity of contact channels (WhatsApp, email, web chatbot, app) that must be managed consistently, and growing pressure to reduce operating costs without sacrificing service quality.
In this context, conversational AI systems like those built on Crafter.ai make it possible to automate customer care, personalise communications, and improve loyalty — all in a scalable and measurable way.
The Centrale del Latte di Torino Case Study
The webinar features the Centrale del Latte di Torino case study, one of the most significant Italian examples of artificial intelligence adoption in the food sector for customer care purposes.
The company implemented a Crafter.ai AI agent capable of:
- Autonomously handling the most frequent customer requests (order status, product information, loyalty points)
- Integrating with existing digital channels, including WhatsApp Business
- Scaling automatically during peak periods (seasonal promotions, loyalty campaigns)
- Providing detailed analytical reports on conversations to continuously optimise performance
The results demonstrated a significant reduction in response times and an increase in customer satisfaction, with an automated resolution rate exceeding 70%.
Personalisation and Loyalty: Two Strategic Levers for Food & Beverage
One of the most interesting aspects discussed in the webinar concerns the role of AI in personalising the customer experience and managing loyalty programmes. In the food sector, consumer loyalty is a precious but fragile asset: a single negative experience can be enough to lose it.
AI agents enable companies to build a continuous dialogue with customers, collecting data on preferences, sending personalised communications, and automatically managing points-based programmes. Integration with corporate CRM systems provides a 360° view of the customer, making every interaction relevant and contextualised.
How the Crafter.ai Platform Supports Food Companies
Crafter.ai is designed to meet the specific needs of the food sector:
- No-code: no development skills are required to create and manage custom AI agents
- Omnichannel: agents operate seamlessly on WhatsApp, Messenger, website, and apps
- Multilingual: native support for Italian, English, and other languages — ideal for brands with international reach
- GDPR-compliant: data management in full compliance with European privacy regulations
FAQ: Artificial Intelligence in the Food Sector
Is AI in the food sector suitable for SMEs too? Yes. Crafter.ai is designed to be accessible to small and medium-sized food businesses, with scalable plans and a no-code interface that requires no specific technical expertise.
How long does it take to deploy an AI agent in food & beverage? With Crafter.ai, food companies can activate their first AI agent within a few weeks, thanks to pre-configured templates for customer care and an integrated knowledge base.
What data does the AI agent use? The AI agent learns from the information the company provides (products, FAQs, return policies, etc.) and integrates with existing business systems. All data is processed in compliance with GDPR.